My Library and Courses
Last Update: Friday August 26, 2016

Get To Know Your Customer -- Especially In Retail

We Will All Eventually and Carefully Define, Then Find, "Our Tribe."
It is more personal, more educational, more like a club and often larger than life.
Big Box Retailers are doing a lot right. Nordstrom redefined customer service, yet, small business gives us texture, personality, uniqueness, and more choices. We can win against the Big Box because the future of retail is education, rich personalization, and community. Here are examples. See their genius at workMore...

Jackalope, Santa Fe, New Mexico

Make Shopping an Adventure

4:12 | Play Now | People come in just to hang out. Here customers wander through acres of products from all over the world, with special foods and entertainment organized into fascinating boutiques.   More...

Orange Tree, Madison, Wisconsin

Stay Focused on Your Target

0:41 | Play Now | Carol Schroeder wrote the book on specialty retailing. She says that successful shopkeepers who make it through the Wal-Mart shake out know, "Do not sell anything people can buy at Wal-Mart."More...

Sundance Lodge, Provo, Utah

Be Thoroughly Authentic

1:31 | Play Now | Using Robert Redford famous face and his cause marketing may have helped to get customers in the door. Authenticity and customer service is the secret to keep people coming back. More...

The Show Still Airs In A Few Markets

The show formally aired on most PBS stations around the USA and on thousands worldwide via the Voice of America-TV.
All of the videos come from on-location interviews with small business owners selected by their community. Learn about the power of business where values motivate.  More...

Keys: Eco 101 | Genius | Steps | A prior homepage
A-Z: | Small | UniverseView | WorldView | YourView

Buy Hattie's new book in bookstores or from Amazon.
I'll Have It My Way: Taking Control of End-of-Life Decisions.

...from Hattie Bryant, author and speaker.

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