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Last Update: Monday June 21, 2021

Key Idea: Price It Right

Marketing 101. Ken Done cut his teeth on big ad agency work where he learned quickly from his agency colleagues that marketing is about product, price, place and promotion.

Key Question:

A: 

It builds brand and image. It attracts customers who can't afford an original piece of art. It spreads beauty and joy!

Questions for this clip: 1 | 2

Think about it

Would you be more profitable if you had greater range of products? Would you be more profitable if you had more focus and fewer products and services?

Clip from: Ken Done Gallery, Sydney - Leverage Art

   "I see business... as the most creative act of all." - Ken Done

Sydney: Meet Ken Done.  He has become one of Australia's most  beloved and respected artists with his own world-class following. We all struggle to master our talents and apply these talents in a meaningful way. That's life. And, that is how the best among us also define our work.

Meet a man who spent eighteen years mastering his craft and learning business skills. Then, he broke away to go down his own path.  Almost unwittingly he started a business through which he learned how to leverage his art in creative ways.

This business is a family businesses.

You meet Ken Done, his wife, Judy, and their daughter and son. Ken was never a starving artist yet he certainly paid his dues. With over 150 others working within this family enterprise, they make art affordable, often wearable and  even whimsical.

Today you meet an artist who like so many others follows his own heart. Often there is a price to pay  among the art community's elite.  In the earlier days they were not gentle on this man and his work. But Ken Done stood firm within his vision, he persevered, and today even his critics are giving him his due.

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The Ken Done Galleries

Ken Done, CEO, Artist-in-Residence

1 Hickson Road
The Rocks

02 9274 2740

Visit our web site: http://kendone.com

Office: 02 9274 2740

Business Classification:
Arts

Year Founded: 1991

Price It Right

HATTIE: (Voiceover) Ken Done has been having a love affair with the Japanese since the '60s. He began studying their designers on his first trip there in 1963. In some of his paintings, we see traditional haiku and the use of simplicity to convey the complex. For 10 years, Mr. Done's art appeared on the cover of Japan's Hanako magazine, a weekly publication.

HATTIE: So do you all know of this work in Japan?

Unidentified Woman #2: Sure. HATTIE: Oh, good. Sure, sure, yeah.

HATTIE: (Voiceover) No wonder when these Japanese woman came into the gallery at The Rocks in Sydney, they were in awe that they had the good fortune to meet the artist who has huge star power in their country. We could see these women thinking, `If my friends could see me now, they'd never believe it. So please take my picture with the great painter, Ken Done.'

HATTIE: OK, here we go. One, two, three. (Voiceover) So we did. It was a magical moment.

KEN: Look, it is so simple, isn't it? You simply have to make something that somebody else wants. That's all. And you have to price it properly and you have to present it properly.

HATTIE: Right.

KEN: And, like, I made 12 T-shirts. People liked them so much, I made 12 more. Those 12 sold very quickly, so suddenly I thought--because that original T-shirt--it was a blue drawing on white--I think made this giant mental leap of thinking, `Let's do one white on blue.' Suddenly, there are two. It's a choice. It's a product range. So from having a choice of two to a number of shops and licensing arrangements, that's just, you know, like a game. But you have to make something that people want.

KEN: The most expensive paintings are about half the price of what they'll be next year.

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