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Last Update: Saturday September 18, 2021

Key Idea: Multiply The Use Of A Singular Effort

Ken and Judy Done demonstrate that profits increase as efficiency increases.

Key Question:


That singular effort must be jaw dropping. It must be perfected and the result of much work and thought and trial and error. You don't want to waste time and money trying to, "turn a sow's ear into a silk purse," right? When you have a product or service that customers love and can't live without, then you've got the foundation for multiplying that effort to increase profits.

Questions for this clip: 1 | 2

Think about it

How can you multipy the use of a singular effort? How can you use, re-use, re-model, re-purpose, re-tool, re-invent, re-make or re-do a product/service?

Clip from: Ken Done Gallery, Sydney - Leverage Art

   "I see business... as the most creative act of all." - Ken Done

Sydney: Meet Ken Done.  He has become one of Australia's most  beloved and respected artists with his own world-class following. We all struggle to master our talents and apply these talents in a meaningful way. That's life. And, that is how the best among us also define our work.

Meet a man who spent eighteen years mastering his craft and learning business skills. Then, he broke away to go down his own path.  Almost unwittingly he started a business through which he learned how to leverage his art in creative ways.

This business is a family businesses.

You meet Ken Done, his wife, Judy, and their daughter and son. Ken was never a starving artist yet he certainly paid his dues. With over 150 others working within this family enterprise, they make art affordable, often wearable and  even whimsical.

Today you meet an artist who like so many others follows his own heart. Often there is a price to pay  among the art community's elite.  In the earlier days they were not gentle on this man and his work. But Ken Done stood firm within his vision, he persevered, and today even his critics are giving him his due.

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The Ken Done Galleries

Ken Done, CEO, Artist-in-Residence

1 Hickson Road
The Rocks

02 9274 2740

Visit our web site:

Office: 02 9274 2740

Business Classification:

Year Founded: 1991

Multiply The Use Of A Singular Effort

HATTIE: (Voiceover) Here, others in the studio take his designs and prepare them for many uses.

JUDY: There's very different stages and very many different versions. And this is something that we've done for quite a few years and has really worked well for us. We're selling more swimwear now than ever, so we're very happy about that. We're starting to export to the States, which we're even happier about.

KEN: Hi, Melody. How are you doing?

(Voiceover) People in the office start at about 8:30 and they finish at 5. I don't expect people--I want them to go home to their families. I don't want people there at night.

KEN: That's not what I think business is about, nor do I think that's what life is about, nor do I think that's how you get, you know, the most creativity out of people.

KEN: And these are the flowers. Does this go on a bag or something?

JUDY: Well, that's the different color way. You see that it's the same flowers.

HATTIE: (Voiceover) Judy and Ken married in 1965.

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