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Key Idea: Focus On What You Know Uniquely

Cowgirl Enterprises shows how Donna Baase put her life experience into a 2 ounce bottle.     More...

Key Question:


One that you love, from your life experience, and in which you have special talents and an abiding interest.

Questions for this clip: 1 | 2

Think about it

What product or service could you develop based upon your unique life experience? 

Clip from: Cowgirl Enterprises: Just Do it! Take charge!

Boulder, Colorado: In this episode of the show we visit with all American cowgirls. They actually ride horses and Harleys. They know how to sweat, roll up their sleeves and get the work done. There are no prima donnas here. They stand in sharp contrast to so many woman in the world. And because they embody the American spirit for freedom and adventure, we encourage the vision, "Take it global, Donna!" Encourage all woman who are held back or in the dark.

So many of our viewers ask, "How do you get a business started?" Here is a good story to study.

Donna Baase had a vision about skincare products that come from botanicals -- herbs, flowers, roots, etc. In the dry air of Colorado, especially in this mile high city, she knows women need and want skin moisturizers that really work.

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Cowgirl Skincare

Donna Baase, Founder

833 W. South Boulder Road
Building A Tel: 303-440-7549
Louisville, CO 80027

Visit our web site:

Toll Free: 888-440-7549

Business Classification:
Personal Products

Year Founded: 1987

Focus On What You Know Uniquely

HATTIE: OK. You have been studying what plants can do for our bodies for a long time.

When was there a light bulb that went on in your head and said, `The product isn't there, I need to make it'?

DONNA: Well, I like to say to people that my whole life ended up in a two-ounce bottle of Cowgirl Cream. A lot of things I did from early on, from just keeping a little garden with my family in Pittsburgh, Pennsylvania, and growing up with a lot of beauty.

My mother was very inspiring and we had a lot of flowers. She was always framing covers of magazines, another Renoir or, `This is a Monet.' I just had a lot of beauty around me.

I ended up taking off in the early '70s, and went to Europe and ended up in India.

And, that was a first light bulb in my head.

I started to understand how people used the very plants that grow around them as their medicine and for beauty. I watched women comb coconut oil into their hair. Pretty soon we were doing that. And I stayed there for over a year studying, learning and did a lot of the paths of teachers and dance and whatever. But traveled to other countries, ended up in South America and, again, saw the same thing.

People use what grows very close to them for their medicine, of course, their food, which many people say is the same thing, and for their beauty.

And then I ended up back in Miami, Florida. I had family there and I got there and needed a job. I needed to dig back into real life. And I worked for a plastic surgeon in Miami, who turned out to be a wonderful mentor to me. He was the brother I never had in my life, taught me, really allowed me to grow as a person.

I probably was the first paramedical makeup artist in Miami in the early '70s.

HATTIE: What's a paramedical makeup artist?

DONNA: Well, paramedical makeup is makeup which enhances bad medical conditions, basically. People who've had burns, who've had terrible scarring from accidents, and you use makeup as a way to alleviate that.

And so I learned about the body now. I learned about how the body healed. So when we moved to Boulder, Colorado, from Miami, it was a totally different life. Boulder is very much--people used to call it `the granola city.' It's come a long way since I first got here. You can actually paint your nails and wear lipstick here now.

It was different then.

Yes. But, you know, it's the aging of women of my age, sort of a transition over the last 20-something years. And when I got here, I was raising two small children, wanted to get back into studying again, and I found some fabulous teachers.

One thing Boulder has is a wonderful network of people who are in alternative therapies. So I started teaching classes in how to make your own cosmetics . . . how to take some yogurt and put in egg yolk and drop in a couple of drops of lavender and you have a mask. It is really using food for the skin. The whole skin-care industry and beauty business, so to speak, started in the kitchen. After women made their candles, their soaps, their cough syrups and put up their preserves for the winter, they might have some time left over to take chamomile and infuse it in some olive oil.

Here in Colorado, they would've found some horsetail (or bottle brush) and infused that even in lard.

HATTIE: What do you get when you put bottle brush in oil?

DONNA: Well, it extracts the silicas and the constituents and that is really good for wound healing. You could take aloe vera and or sunflower oil and you might add a little bit of the lavender from your garden, and then you have a beautiful, natural oil for the skin. So, at one time, this is what people did in their kitchens.

HATTIE: You said, `My whole life is in this two-ounce bottle that I'm making today,' and I couldn't agree with you more. I mean, that's absolutely right. And we all are that way. When did you day to yourself, `I'm going to be a business person. I'm going to start a business. I'm going to make a product. I'm going for it.' When was that?

DONNA: Well, a lightbulb went off when we were taking a family vacation and we were driving back from Oregon. And I started really saying to myself, `What the heck did people put on their skin?'

And I thought a lot about native people, the indigenous women, the pioneer women, cowgirls riding those horses, getting out in the bleak winters and also just those rough summers. What did they do? And I thought a lot about the plants grow in the West.

And I thought, `You know, there are really things that heal the skin.'

And a lightbulb went off in my head. And I thought, `Cowgirl Cream.'

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