Key Idea: Build On Your Past ExperienceThe most efficient way to find the next opportunity for a new business or for growing your current business is to look inside yourself and your industry. |
Key Question:A:
To launch St. Claire's Organic Sweets Debra reached inside her mind for the product idea.
Think about itWhat insight do you have that may be unique? What is complicated now that perhaps you could make simple for others? What is inspiring to you that might be inspiring to future customers? Clip from: St. Claire's Mints & Organic Sweets (EcoNatural Solutions)Boulder, Colorado: Debra St.Claire started her business, EcoNatural Solutions in 1993 to begin manufacturing a totally organic breath mint and a healthy candy for children and adults. She is an herbalist, naturalist, and vegetarian. When she learned that there was beef gelatin in her favorite peppermints, she was so disappointed, she said, "I'll make my own!" Today St.Claire's Organic Sweets are on thousands of store shelves around the world. Go to all the video clips from this episode... St. Claire's Organics started as EcoNatural Solutions, Inc.St. Claire's Organic Sweets, a global business
6235 Lookout Road Visit our web site: http://www.stclaires.com
Office: 303-527-1554
Business Classification: Year Founded: 1993 Build On Your Past ExperienceHATTIE: (Lightbulb in the Studio) Audacity, confidence, belief and fantastic communication skills have won money and markets for Deborah. But where do all those qualities come from? If I wanted to make an organic sweet, I would have no idea where to begin. This is a classic example of a new business not really being new to the owner at all. Debra has been studying herbs, healing, nutrition and alternative medicine for over 20 years. She has already experienced success in other businesses, all related to what she's doing today. Her confidence and belief come from her vast experience. On top of that, she is working for something which is much bigger than EcoNatural; she is working to support the Ethno-Medicine Preservation Project, which is buying land to preserve the medicinal plant knowledge of indigenous cultures. Not a member yet? Learn! Be empowered! Join us! |
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