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Last Update: Sunday September 23, 2018

Key Idea: Nicole Miller Fashion House

In this episode we go to the heart of the fashion industry and behind the scenes of Nicole Miller, a fashion house on Seventh Avenue to meet the founders, Nicole Miller and Bud Konheim. In an industry where even top designers have taken production overseas, Nicole Miller pieces all proudly wear the label, "Made in New York."  Go to the homepageGo to all  the key ideas and video.

Key Question:

A: 

Sell Happiness

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Nicole Miller built a very successful business selling happiness through her youthful clothing designs for women.

Be Willing to Buck the System

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Co-founder Bud Konheim says that a customer's happiness correlates with the price they must pay for your goods or services. 

Feed And Trust Your Instincts

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Nicole Miller's inspiration starts big and works its way into every detail of her seasonal line.

Make It At Home

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From design to manufacture, the Nicole Miller collection is made right in New York City.

Create A Win-Win

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Nicole Miller's designs and Bud Konheim's sales skills helped  build a profitable division of a conglomerate which they "bought out"  to create their own business. Be sure to study the transcript.

Stumble Into Millions

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By working her luck, Nicole Miller launched a very successful tie collection for men which led to her handbags, eye glass cases, socks and other novelty items.

Break With Tradition

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When they were trying to grow their business, Nicole and Bud dropped out of expensive runway shows and hit a home run with an alternative marketing plan.

Form A Partnership

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Host Hattie Bryant says a partnership is a strategy to consider if you need to complement your own skills with something you lack.

Develop Multiple Sales Channels

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Nicole Miller products are sold in her namesake shops, department stores and through special licensing agreement with other companies.

Promote From Within

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Design students line up to intern at Nicole Miller because it is an exciting place to learn how the fashion industry really works.

Make Your Organization Chart A Circle

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To owner, Bud Konheim, Nicole Miller is is an ideas-driven company and all ideas can be valuable.

Prepare For Perpetual Problems

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Nicole Miller and Bud Konheim have taken a company from an idea to over $130 million in annual sales and they warn us all that it never gets easy. 

Think about it

Can you sell happiness? Can you work toward product and process perfections that will in turn make your customers as happy to buy from you as are the Nicole Miller customers?

Would you price your products and services differently if you knew your customer more intimately? Can you add the cost of "fun" to your cost of doing business, thereby increase prices and increase sales activity at the same time? Can you more skillfully craft your niche?

What do you do to feed your instincts? How do you listen to your instincts? Do you thrive under pressure? If not, why?

Clip from: Nicole Miller

New York City, NY:  In this episode we go to the heart of the fashion industry and behind the scenes of Nicole Miller, a fashion house on Seventh Avenue to meet the founders, Nicole Miller and Bud Konheim.  In an industry where even top designers have taken production overseas, Nicole Miller pieces all proudly wear the label, "Made in New York."

Nicole Miller Fashions

Nicole Miller, Founder

525 Seventh Avenue
New York, NY 10018
2127199200

Visit our web site: http://NicoleMiller.com

Office: 2127199200

Business Classification:
Fashion

Year Founded: 1982

Nicole Miller Fashion House

There are 12 key lessons on starting and growing a business in this full episode about Nicole Miller.  This is designer Nicole Miller.

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