Key Idea: Wahoo's Fish Tacos is a clubhouse for the boarding tribe.The founders of Wahoo's love surfing and they simply make food they want to eat. They figured that plenty of surfers, skateboarders and snowboarders would want to eat what they make. |
Key Question:A:
These people know what to sell and how to sell. They also know how to service their sales. Selling is not a goal; it is a process. And, if business is all about servicing customers, every sale can and should inform your past, your present and your future. Learn from the people of Wahoo's Fish Tacos. See how every sale is an affirmation that about basic values and principles. They are truly doing something right.
Think about itWhat does it mean to be in a tribe? Could your target market be described as a tribe? If not, why not? If yes, what insights do you gain from thinking of them as a tribe? Would they like to see each other more often? Can you provide bonding experiences for them that others could not? Clip from: Wahoo's Fish Tacos, The Complete EpisodeThe episode of the show about Whaoo's Fish Tacos. This page is to be used with permission only and is primarily for professors and MBA classes. If you are a student, please log in and go here. Wahoo's Fish Tacos (EL)Ed Lee, a founder
2855 Pullman Visit our web site: wahoos@wahoos.com
Office: 949-222-0670
Business Classification: Year Founded: 1991 Wahoo's Fish Tacos is a clubhouse for the boarding tribe.Not a member yet? Learn! Be empowered! Join us! |
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