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Last Update: Sunday September 23, 2018

Key Idea: Wahoo's Fish Tacos is a clubhouse for the boarding tribe.

The founders of  Wahoo's love surfing and they simply make food they want to eat.  They figured that  plenty of surfers, skateboarders and snowboarders would want to eat what they make.
Go to each segment to read the transcript.

Key Question:

A: 

These people know what to sell and how to sell.  They also know how to service their sales.  Selling is not a goal; it is a process.  And, if business is all about servicing customers, every sale can and should inform your past, your present and your future.  Learn from the people of Wahoo's Fish Tacos.  See how every sale is an affirmation that  about basic values and principles.  They  are truly doing something right.

Be Your Market - Become a Tribe!

1:31 | Play Now

The founders of  Wahoo's love surfing and they simply make food they want to eat.  They figured that  plenty of surfers, skateboarders and snowboarders would want to eat what they make.

Do What You Know

1:44 | Play Now

Wing Lee was taught how to cook by his parents who own a Chinese restaurant.

Refine A Trend

1:41 | Play Now

In the past 30 years this country has been obsessed with nutrition, health, diets and high performance foods.  Surfers want healthy food and Wahoo's serves it up.

Turn Tradition Upside Down

4:14 | Play Now

The three  brothers who founded Wahoo's agreed that the baby should be the CEO.   Meet Mingo Lee who gets to tell his older siblings what to do. 

Give it Away; Don't Discount

2:33 | Play Now

Launching a business with zero marketing budget forced Wing to be creative.

Think - The First Shall Be Last

2:24 | Play Now

Steve Karfaridis, the fourth owner, says they have built a flat organization chart. 

Grow Your Own Leadership

1:45 | Play Now

Felicia Sorboni started at the bottom and is now general manager in La Jolla.

Find Fun Ways To Measure Success

3:13 | Play Now

To grow you must set standards then measure to insure that quality is delivered. 

Measure the Right Things

1:06 | Play Now

At Wahoo's learning a customer's name is more important selling extras.

Create Chaos Out of Order

1:40 | Play Now

Ed Lee makes sure that this franchise doesn't look like one.

Pay Your Debts Cheerfully

2:22 | Play Now

Wing Lam and his brothers were happy to pay back their parents for a startup loan.

Think about it

What does it mean to be in a tribe? Could your target market be described as a tribe? If not, why not? If yes, what insights do you gain from thinking of them as a tribe? Would they like to see each other more often? Can you provide bonding experiences for them that others could not?

Clip from: Wahoo's Fish Tacos, The Complete Episode

The episode of the show about Whaoo's Fish Tacos.  This page is to be used with permission only and is primarily for professors and MBA classes. If you are a student, please log in and go here.

Wahoo's Fish Tacos (EL)

Ed Lee, a founder

2855 Pullman
Santa Ana, CA 92705
949-222-0670

Visit our web site: wahoos@wahoos.com

Office: 949-222-0670

Business Classification:
Restaurant

Year Founded: 1991

Wahoo's Fish Tacos is a clubhouse for the boarding tribe.

Go to each segment to read the transcript.

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