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Last Update: Wednesday March 3, 2021

Key Idea: Be Bold. Stay clean. Give, give, and give some more.

Katz's Deli & Bar, Austin, Texas: A deli in Austin in 1979, now that's a concept! Meet the man who believes corned beef is a food group of its own and whose mission has brought more than great eating to the music scene on 6th Street at Rio Grande.

Key Question:


Of course, some people think it means to take a hike.  Here it means to take the leap of faith.  It is the leap into the unknown.  It is the courage to start.  It is the tenacity to endure the pain.  And,  it is the hope of a new day.

Therefore, the sense of the expression is not at all like it is used in the common vernacular.  In fact, it is the antithesis.  When people are told to go take a flying leap,  it is not very polite.  It generally  means to "get out of my face."  

Here it means to take a risk, have courage, have tenacity, be bold, and go after your dreams.  In all our dreams we can fly. 

This show is about taking your dreams and making them a reality.

Questions for this clip: 1 | 2

Think about it

Known around town as the unofficial Mayor of Austin, fifth generation kosher butcher Marc Katz, brought his family recipes from New York City and says his deli in Austin serves the best sandwich west of the Hudson River.  
Marc tells us that he copies the best practices of the companies he admires and this led him to the insight, "You only get to keep what you give away."
Learn how this one-man-marketing band rings up millions in revenues from one location that brims with excitement. Hint: He's declared that fat is back and added a milkshake to his menu that he calls "a heart attack in a glass." To challenge the bold, he warns, "You should not operate a vehicle under the influence of this milkshake."

Clip from: Katz's Deli - The Complete Episode

Katz's Deli & Bar

Marc Katz, CEO & founder

Katz's Never Kloses, But Did
Once located at 618 West 6th St. at Rio Grande
Austin, TX 78701


Business Classification:

Year Founded:

Be Bold. Stay clean. Give, give, and give some more.

Go to each segment to read each segment of the transcript.

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