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Last Update: Friday September 17, 2021

Key Idea: Have a Life Plan

Bill Hagstrom believes in planning for both business and personal success.

Key Question:


Bill Hagstrom is thinking of his life in three parts:  learn, earn and return.

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Where are you on your life path?  Do you have a plan for the future?  What will you be doing five years form now that you are not now doing?

Clip from: UroCor (acquired by Dianon Systems)

Oklahoma City: This episode of the show was done to learn how to take a company public. Here the founder had raised the first-round of private equity investment to commercialize his invention but didn't know how to run the business and get those products into the market. 

The early-stage investors brought in Bill Hagstrom (pictured above). 

We see that it took a person with Bill's experience to get this disease management business into gear. Today UroCor provides a comprehensive range of services for detecting, diagnosing and managing bladder, prostate and other complex urologic conditions.

Under Bill's leadership, in just six years UroCor grew to $25 million in sales with 200 employees. One of UroCor's biggest obstacles was recruiting experienced leadership from large health care companies in the East.

Bill Hagstrom is all about constantly learning.

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UroCor, Inc. (now Dianon Systems, Inc)

Bill Hagstrom, former CEO

800 N. Research Parkway
Oklahoma City, OK 73104
800 634 9330

Visit our web site:

Office: 800 634 9330

Business Classification:
Also: Health Care

Year Founded:

Have a Life Plan

BILL: Somebody said to me early on that life isn't a dress rehearsal. You really have one opportunity to make your own path or to create your own destiny.

Fundamentally, what I wanted were three different chapters in my career, and the first chapter was the learn phase, and there, working for three large multinational health-care companies provided the basis to be able to ultimately run a company. So that was phase one, learn. Phase two was earn. And that is if you could be in an entrepreneurial environment where, if the business ultimately succeeded, there were monetary rewards in addition to intellectual rewards along the way and that type of recognition. Then phase three would be return, which is how does one return to society by way of activities they're involved in or perhaps they pursue, government service or a teaching profession or whatever the case may be. Early on, I wanted there to be these three phases -- learn, earn, return.

HATTIE: (Voiceover) What would the world be like if we all had the philosophy `learn, earn, return'? No doubt, the world would be a better place.

BILL: It's more than just about dollars and cents. It's about passion. It's about what you love doing day in and day out. And having the opportunity to be involved in creating a business like this, see it achieve a certain level of commercial success is important, yes, but even more important is what we do day in and day out to affect patients, to affect their well-being and to affect their ability to live a healthy, productive life.

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