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Key Idea: Offer Others Opportunity

Ruben Romero is a recording artist who has a boutique at Jackalope. More...

Key Question:


Create magic in the mix.  Put what you do best with what others do best to end up with a totally unique experience. Darby has a good eye for merchandise and seems to know what people will buy. This is the key to his success as a merchant. And, he also knows that having the artists who make their products create them before the eyes of customers makes Jackalope an extraordinary place.

Think about it

Can you find partners who can bring new products and services to your customers?

Clip from: Jackalope, where myth and poetry meet reality

Santa Fe, New Mexico: Take a little bit of mystery, add fantasy, mix one part entertainment with demonstrations of the arts in progress, then add great food, decorative arts for the home, a little zoo on the side, and space to wander and fantasize about the meaning and value of life ...and you have come to Jackalope. It is a new kind of retail. Part bazaar, a little bizarre, yet always business as art. You have to experience it to believe it and there is no better place than Santa Fe.

Come meet this soft-spoken gentleman, a free spirit who dreams dreams. Meet Darby McQuade.

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Darby McQuade, Founder

2820 Cerrillos Road
Santa Fe, NM 87505
505 471 8539

Visit our web site:

Office: 505 471 8539

Business Classification:

Year Founded: 1976

Offer Others Opportunity

HATTIE: (Voiceover) Darby has created an environment for many small-business owners to succeed. Artists get 75 percent of their sales, and Jackalope gets 25 percent. Ruben Romero, a musician and recording artist, has a shop at Jackalope.

RUBEN ROMERO (Musician; Recording Artist): I'm this flamenco guitarist, and I said, `Well, I want to do a store that has more guitar and more Southwest-oriented.' You can go to any chain store and get all the things under the world, but here, we specifically try to get music that is pertinent to this area.

HATTIE: (Voiceover) There's the chain-saw artist.

Did you ever draw or did you ever paint?

Unidentified Man #2: Oh, n...

HATTIE: How did you know you were an artist?

Man #2: I don't know. I mean, if I were to sit down and try and sketch this on paper forget it. It doesn't work. It just does not click, you know, like, `duh,' or something. But I can sit there and look at the log, and I'll see this guy right in there, just like this one here.


Man #2: This is gonna be an eagle, right here, this guy.

HATTIE: It's gonna be an eagle?

Man #2: Yeah, and this is gonna be an angel, right there.

HATTIE: You can see it?

Man #2: Yeah.

HATTIE: Now are you doing...

Man #2: I'm gonna have the head going that way.

HATTIE: (Voiceover) Miguel Androngo, a master weaver from Otabala, Ecuador, creates before your eyes. Then there's Evaristo Medina, from Peru, who carves gourds. And the painter who weaves his paintings, Herberto Tarazo. Bruce Barr, a former vice president, says Jackalope's success is based upon Darby's talented buying.

BRUCE BARR: He does, he has a tremendous eye. He can look at merchandise and he knows in his heart or in his mind that it's going to sell, and people are going to want it.

DARBY: It has to create an urgency.

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