Key Idea: Win High Profile Customers - John Solheim, co-founder & chairman, Ping GolfOwner John Solheim says that famous golfers using a Ping putter on television gave the Ping an advantage because the putter looked so different from all of the others. More... |
Key Question:A:
Try to get your product used by people who are respected in your industry. Karsten Solheim's unwavering belief that a Ping putter could improve anyone's game gave him the confidence to walk up to any pro and offer them his putter. The pros were willing to try the putters because they had nothing to lose. When they discovered the benefits of Ping, they started using them in situations where they were on television. Think about itWhat can you do to get high visibility customers? what can you do to make your product or service stand out in the crowd so potential customers can distinguish between you and your competition? Clip from: Ping Golf with John Solheim, Karsten ManufacturingMade in the USA: Ping putters. Manufacturing is coming back. Phoenix, Arizona: Innovators, by their very nature, are constantly going up against existing systems. The establishment. Sometimes their insights do not come by small increments, but by large leaps and then the renegades become outlaws! Meet the Solheim family. Like so many who redefine an entire industry, they were outlawed within it. They broke the rules. They created something totally new. Some people thought they were just crazy, until they began winning within their game. These renegades persevered. They negotiated, and today they are leaders within their industry and on their way to becoming a billion dollar business. They began in a California garage in 1959. The sound of success here is "Ping" and today John Solheim continues a tradition for excellence that began with with his father, Karsten. Together they invented and began manufacturing the Ping Golf Clubs. Go to all the key ideas and videos of this episode... Ping Golf of Karsten ManufacturingJohn Solheim, Chairman & CEO
2201 West Desert Cove Visit our web site: http://www.pinggolf.com
Office: 6026875000
Business Classification: Year Founded: 1959 Win High Profile Customers - John Solheim, co-founder & chairman, Ping GolfHATTIE: Everybody tries to figure out what makes an entrepreneur, what makes a great business leader, and frankly, we've seen, over the years, when someone sees a problem that they think they can solve, they start a business. Your father had trouble playing golf the first time he played, and he said, `What's wrong with this equipment? I could make it better.' Not a member yet? Learn! Be empowered! Join us! |
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