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Last Update: Sunday July 25, 2021

Key Idea: Walk Your Talk

Host Hattie Bryant says that Albert Black sets the example he expects his employees to follow.  Because Albert sells service he knows that people are his only real asset.

Think about it

What would happen if everyone in your company treated people the way you treat people?  Do you walk your talk?  Would your employees say that you are authentic?  Do you keep your promises?

Clip from: On Target Supplies & Logistics

Dallas: This is the story of Albert Black and his company, On Target Supplies & Logistics.  It is also about miracles where people are transformed; they learn about financial statements, become economically independent of debt, start serious savings, capture the power of principal-and-interest, and discover their deep-seated talents and gifts.   That's enough, but there's more.

You'll hear some of the most innovative human resource strategies from one of the most articulate people we know. And, you won't believe his results! This hard-nosed, well-grounded visionary lives, breathes, and acts on his two most basic faith statements, then asks for 100% and gives 125%.
Albert is a servant to his church and faith, his family, his employees, his community and his country.

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On Target Supplies & Logisitcs

Albert Black, CEO

1133 South Madison
Dallas, TX 75208

Visit our web site:

Office: 214-941-4885

Business Classification:
Distribution, office supplies

Year Founded: 1988

Walk Your Talk

HATTIE ON Camera: What is it that Albert is doing so right? First, he knows his purpose for being in business is to create jobs. He even said, "this is God's work." Second, he has surrounded himself with a wise board of advisors and third, he knows that as a service provider, people are his only real asset! The daily challenge for Albert then is to hire people who want to learn every aspect of service delivery. Once the person is on the payroll of On Target, Albert multi-tasks as teacher, preacher, coach and counselor. One more piece of advice you'll hear from Albert is: People would rather see a sermon than hear one. That really raises the bar for all of us. Albert is a success in business because he is a success with people.

Announcer: At, there is self-help study for people who want to start a business and for those who want to grow the business they have. From the home page, choose 'steps to start' or 'steps to grow.' Next, you'll find eight steps for stages of growth. At each step you'll find links to more resources. Also, from the home page, you can choose 'Learn Online' for access to streaming video and interactive study guides.

HATTIE: (Voiceover) In 1996, 14 years after he launched on Target, Albert built a 6,000-square-foot home for his family right across the street from where he polished wood floors to earn some extra cash.

ALBERT: And that story's wrapped in red, white and blue, isn't it?

HATTIE: That's great.

ALBERT: And so we're moving where we dreamed once. And this is the house that Gwyneith and I will be living in.

HATTIE: And your two kids.

ALBERT: And Trey and Miss Cora. And let me tell you about some of the things that we've chose. We chose the brick because it was the closest brick possible to the brick that we grew up in Frasier Course Housing Project. We wanted to return to our roots in a stylish way, of course. On the back, in cast stone, will be 503. And often times people ask me, `Why do you have a backdoor number?' Well, our backdoor number in the projects was 503, and we've kinda carried that tradition to all the places that we've lived. We think it's an exciting way of acknowledging our past.

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