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Last Update: Tuesday July 27, 2021

Key Idea: Make Sure Your Spouse is Cheering

Shiv Krishnan could not have succeeded without the 100% level of support provided by Meena. She believed in her husband’s dream because she believed in him.

Key Question:


Be able to depend upon your spouse for encouragement.  When Shiv and Meena signed on the dotted line and pledged everything they owned to that dream, you know that must have been a scary moment. But they took the plunge and never looked back.

Q: How does a small business owner gain the support of his or her spouse for the start-up business?

A: First and foremost, communication is the key. Make sure your spouse clearly understands the risks you are taking and why you believe the risk is justified. Do not shelter your partner. Share the challenges and the defeats as well as the victories. Be open and honest about the facts as well as the fears. Anything less can lead to recriminations and animosity.

Many small businesses are able to start because one spouse is employed while the other spouse works without salary in the new business. With a few adjustments in lifestyle, the family lives on half (or less) of its previous level of income and the entrepreneur devotes himself or herself full-time (or more) to the new venture. The employed spouse is very often much more committed to his or her spouse than to the new business. That’s OK. Not everyone is cut out to be a small business owner. But never interpret the lack of interest in business ownership as a lack of interest in the business owner. Empower your spouse to be your biggest fan by sharing the little things and the big things. Bring the business home to your spouse and let him or her share in your excitement as you make your dream a reality.

Think about it

Is your spouse your biggest cheerleader?

Clip from: INDUS - Diversity & Mentoring

From Just a Job to Being an Owner

Washington, DC: In 1979 Shiv Krishnan arrived here from Madras, India to go to college. He got a job and was doing well.  But in 1991 he risked everything to start his own business.  INDUS would be a technology innovator.  He did well. Today this company has 500+ employees and major clients including the US government.  They do Geographic Information Systems (GIS), database management, data warehousing and  mining, and more.

This story is about an immigrant to America. Like so many, he came with nothing, got a job to save money to start a business. When he put it all at risk,  he knew his safety net was to go get another job.  It wasn't easy... but that's the USA. This country is a beacon and inspiration to the entrepreneurial spirit within all of humanity.  When freedom rings,  new songs are written!

Shiv is a person who is open to learning from everyone. He empowers that  attitude among his employees, his suppliers, and his customers. He mentors people and he is always open to being mentored.  INDUS is part of SAIC's Mentor-Protégé program which has helped this business to grow. 

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INDUS Corporation

Shiv Krishnan, Founder

1951 Kidwell Drive, Eighth Floor
Vienna, VA 22182

Visit our web site:

Office: 7035066700

Business Classification:
Information Services

Year Founded: 1991

Make Sure Your Spouse is Cheering

MEENA: He was always passionate about going on his own and that's one thing that I always believed that we all -- we needed to do what we really believe in.

SHIV: But my desire to continue to learn and achieve and grow and help people and provide solutions to our customers, that is a constant burning desire.

MEENA: If you have dreams, go for it. If you believe in your dreams you should definitely try it and hang tight, believe in yourself. You will be able to do it.

SHIV: When that burning desire comes to an end, that's when I will stop doing what I'm doing.

In the studio.

HATTIE: Are you part of a mentoring circle? If not, why not? It's the best way to grow your business. We'll see you next time.

Not a member yet? Learn!  Be empowered! Join us!