My Library and Courses
Last Update: Friday August 7, 2020

Key Idea: Keep Open to Opportunity

Rick Presant says his Dad started All Brand because he had to drive too far for parts.

Key Question:


Pay attention.

When most people encounter a problem, they think to themselves, "Somebody ought to fix that problem." When an entrepreneur encounters a problem, he starts a business and sells the solution to the people who have the problem.

Why was All Brand Appliance started in the first place?

Rick and Jeff's Dad was a repairman who found himself spending too much time driving around trying to buy parts to fix the washing machines and refrigerators his customers had hired him to fix. He was not able to charge for the driving time and he figured that there were others in the same situation.

This is not a company that could have been started by someone trying to figure out what kind of business to start. It required visceral inside knowledge of a problem that needed to be solved. Mr. Presant also might say that he felt pain and needed relief! He was right that he was not the only frustrated repairman on the roads of New Jersey and in the Philadelphia area who needed to gets parts and get them fast.

Think about it

 What new problem could you solve for your current customers? What new problem could you solve for a new group of customers?

Clip from: All Brand Appliances

Mount Ephraim, New Jersey: In this episode of the show we go to Main Street America (just outside Philadelphia) to look at a classic family business, one that exists in most communities in America but seems to be threatened by new distribution systems and mega-stores like Lowe's and Home Depot. Talk about pressure... Yet, these small businesses may actually thrive in our fast-paced, ever-changing business culture. Best practices is what they do.

If a washing machine breaks, the parts needed to fix it are on the shelf of their store. Owned and run by brothers, Rick and Jeff Presant, the pros, the handyman, and the weekend warriors (honey-do's), are all welcomed to buy appliance parts at All Brand Appliance. With 12 employees and hundreds of ever-faithful customers, these two are building a business on kindness. That's right, kindness.

To prepare to buy All Brand from their father, Rick had his own supply company in another territory and Jeff worked for others.

Go to all the key ideas and videos of this episode...

All Brand Appliance (JP)

Jeff Present, Co-owner

170 North Black Horse Pike
Mt. Ephraim, NJ 08059

Visit our web site:

Office: 800-736-5870

Business Classification:

Year Founded: 1984

Keep Open to Opportunity

RICK: This is the bulk merchandise...

HATTIE:(Voiceover) Rick and Jeff Presant are buying the business from their father, who was a repairman himself. He got tired of driving long distances to pick up parts, and so All Brand was born. Older brother Rick talked about the beginnings of All Brand and how he joined the business.

RICK:  'Cause I was born in the Bronx, and we moved out. He wanted to make a better life for his kids, and he was a hustler. At one point, when he first started his service business, to supplement his income he drove a school bus, he worked on the railroad. I mean, he did what he had to. Basically, I guess it was about the early '70s, the repair business was going well, but there was only one store in which to buy appliance parts in the entire county. And they basically had a take-it-or-leave-it attitude, `We're the only show in town.' And he knew another business could be successful. What he needed, though--I mean, he had the idea, he had the financing--but he needed somebody who knew the business. And he eventually talked the manager of that store to go into business with him.

Not a member yet? Learn!  Be empowered! Join us!