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Last Update: Saturday February 17, 2018

Key Idea: Run Your Business Online

Dale Crownover's Texas Nameplate lets customers check order progress online.     More...

Key Question:

A: 

Let customers be able to do from your web site everything that they can do with you in person or over a phone line.

Think about it

What needs to be done so that your customers can do business with you online?


Footnote:  Did you now that Texas Nameplate was the first small business in the USA to win the prestigious Malcolm Baldrige Award from the US Department of Commerce, National Institute of Standards and Technology?  Then, this business, so focused on constant improvement and quality, won the award a second time.  They're now in a very small winners circle with the Ritz Carlton Hotel.  You can watch more of this  episode of the show about their amazing story right here.

Clip from: Internet Basics: Space and time become derivative.

  The web makes every city and town everybody's  city and town.

World Wide Web: There are four basic reasons to build your business on the web. Whether you are just starting or you are growing, the web will be the  backbone of business in more ways than most anyone imagined. It truly is a new metaphor. This is a paradigm shift. It is actually changing the way we think.

In this episode of the show we learn how you can do what big business does. The world is our market.  So, make your business an e-business, and then merge out into the world's quickly-evolving e-culture.  The time is now. 

Texas Nameplate

Dale Crownover, Owner

1900 E. Ervay
Dallas, TX 75215
2144288341

Visit our web site: http://www.nameplate.com

Office: 2144288341

Business Classification:
Manufacturing

Year Founded:

Run Your Business Online

At Texas Nameplate, regular customers can place orders and also check on the progress of orders. This is wonderfully convenient not only for the customers, but also for the service staff. But everybody in the company's dependent on you entering it into the system?

Quality Control Expert: Into the system.
 
HATTIE: (Voiceover) They can respond much faster to e-mails then they can to phone calls.

Quality Control Expert: That's your ticket number, 538...

DALE CROWNOVER: You have a terminal that, for customer satisfaction and customer service, they can key in at any time. As soon as they turn a job or if a customer calls, they can go straight to the our computers, and we immediately have the data, we know where it is, when it's due, what the process is, etc.

HATTIE: Done. For us small businesses, we must serve, serve, serve to sell, sell, sell. So there are four ways to use the Web to build your business...

(Voiceover) ...build image, unearth leads, land new business, drive the business with e-commerce tools. Prepare to meet higher standards for service, speed and convenience.

(Voiceover) Build customer service into the site. Be interactive.

Ignoring the Internet is simply not an option any longer.

Economist LAWRENCE KUDLOW said we should also think of the Internet as an economic freedom metaphor for our time. It empowers ordinary people and ordinary small companies. It creates wealth, expands growth, produces jobs and spreads prosperity. The millions of us who are connected today, right now, can feel it.
 
 

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