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Last Update: Thursday September 23, 2021

Key Idea: Sell, Sell, Sell

The old-fashioned, face-to-face selling still plays a role in revenue generation for Flap Happy.  Laurie's Mom, Judy, leads the sales efforts. More...

Key Question:


Flap Happy has three specific sales activities.  First, it prints a catalog that also appears on the web.  Second,  it shows at markets where its customers come to buy for their retail stores. And third, Judy does telephone followup on all leads gathered through the shows and the web.

Think about it

What are your specific sales activities?  Which one brings in the biggest return on investment?  If you don't know, should you start measuring to find out?  If you are online only, would some face-to-face efforts work for you? 

Clip from: Flap Happy started by manufacturing hats!

Hattie encourages us all,  "Set Profit-Margin Goals."

Santa Monica: In this episode of the television show we take you inside a California business that is making children's hats for Talbots, Nordstrom, Children's Wear Digest and dozens of others. Now they make hundreds of items for retailers (mostly small children's specialty retailers) all around the world.

Laurie Snyder started Flap Happy because she was afraid her very fair-skinned, freckled-faced baby boy would get seriously burned by the California sun. Laurie created a hat by enlarging the brim of a traditional baseball cap and by adding flaps. Other mothers saw the hat and wanted one for their own child.  That was the beginning of this special business.

Meet Laurie Snyder. Meet her Mom, her Dad, her husband, her sister, her "model" child and her other children, too. This is the team that sacrificed to build the business.

Go to all the Key Ideas and video of this episode...

Flap Happy, Inc.

Laurie Snyder, Founder / CEO

2330 Michigan Avenue
Santa Monica, CA 90404

Visit our web site:

Office: 310-453-3527

Business Classification:

Year Founded: 1987

Sell, Sell, Sell

LAURIE: And Mom is here.

HATTIE: Hey, Judy!

Unidentified Man #1: Hey!

JUDY (Laurie's Mother): We had some good shows. I tried to call you on...

I do all the trade shows and I talk to the customers.We get their card, give them a catalog and then I have to follow up with them when I get back; you know, call them and see if a rep either called them, or see if we can we help them to order, or ask if they have any questions.

I wish everybody here could have the opportunity to go and do a trade show and hear what people have to say about our product.

Unidentified Woman #1: They're great. We see them all over the city. They've bought them in our store. We've started carrying a few of their clothing lines just this spring and they've done very well. The prints are darling, and they're very Californian. They look very cute.

LAURIE: She's way better than I am with people. I get impatient very easily; she's so much more patient than I.

HATTIE: I think it's because part it's your product! And when they don't think it's perfect, it's like, `Oh!.' And your mother's going, `Oh, you think we should change it?'


HATTIE: People think she's more flexible or not as...

LAURIE: She's very close to it but she's not as close to it as I am.

JUDY: And then there's times that I get very frustrated with things, and Laurie's much more, you know, calm.

LAURIE: She gets more like that than me.

JUDY: So we are...

LAURIE: See I figure if she's worrying about it I don't need to worry about it. And vice versa.

HATTIE: OK. Good. So it works.

JUDY: Yes, it does. It works out really well for both of us.

HATTIE: And nothing here feels like anybody's like, "the boss." It seems like everybody's just sort of doing their stuff.

JUDY: Right.

LAURIE: We try to have that kind of atmosphere. Ultimately, though, I am the boss because there are certain times I have to lay down the law.

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