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Last Update: Monday September 20, 2021

Key Idea: Create Online Learning For Employees And Customers

David Bowden's software converts information into easy-to-use online learning.     View all the videos of this episode. More from David

Key Question:


Educate them.

In an e-culture there is no static history. The web becomes our work area to record the history of our business, and knowledge management tools give us ways to interpret and continually shape its meaning and depth while providing global access to it. Throughout school we are given the sense that the past is the past -- it is history -- and that history is static. Professional historians know that as events in time are recorded, they are then examined and understood by looking at the network of relations that touched the event, and as more knowledge is uncovered, our understanding of that history changes, and in fact, history changes.

Q: Do you have a program through which the body of your business knowledge, the insights into products and people and processes, are recorded?

Our answer is both "Yes" and "No." We have a few pages on our site that are our reflections about our history, and the entire site is the unfoldment of every show we have ever produced. But, we are just on the edge of introducing real knowledge managemnent tools; all the information within this site is being parsed so people can get access to just the kind of information they would find useful.

Once we add the collaboration tools, and that history gets further examined by many, we might find more great stories being added to re-affirm a particular business point, and we undoubtedly will find that people inform us about businesses in ways that we did not discover while on location. We can have the wool pulled over our eyes. And if we did, the pages on this site will dynamically change by the new information that is presented.

Think about it

Do you think that creating a place for each employee to log their insights would be helpful to the company? What do you have to do to make that happen?

Clip from: E-Culture - Online Everywhere All The Time

AROUND THE WORLD:  Some of the best, the most-creative among us, will more-fully integrate some aspect of the greatest corporate convergence in history --  Broadcasting - Information - Communications - Education - Publishing - Systems. The result will be "the next big thing." The audacious, out-of-the-box thinkers, will lead us. Because these new efficiencies and abilities require one to pick up and run quickly, essentially "small business" can have, and will have, the biggest impact on the unfolding of the future.

This convergence redefines everything.

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Transition Associates (DB)

David Bowden, Co-founder

52 Paynesfield Road

44 1959 543 900

Visit our web site:

Office: 44 1959 543 900

Business Classification:
Information Services

Year Founded: 1995

Create Online Learning For Employees And Customers

HATTIE: In an e-culture the recording of our corporate history, our knowledge of where we have been and why, is ongoing. It becomes documented, reviewed, reinterpreted and part of how we pass on the best of our corporate cultures to the next generation. And in an e-culture, we all have dynamic in-house training programs that can be accessed from anywhere in the world.

(Voiceover) In western England, about 20 miles southeast of London, we found the simple offices of an international award-winning software company, Transition Associates. Founded by Miles Corbett and David Bowden, the company makes knowledge out of broad data. They serve some of the biggest companies in the world with a team of 16 who work from offices scattered around the country.

DAVID BOWDEN (Transition Associates Founder): Knowledge management is a very broad subject to me. It covers a vast number of things.

HATTIE: (Voiceover) One of Transition Associates' largest customers is Baker Hughes. All over the world, its engineers drill into the plate tectonics of the Earth. The insight and wisdom gained at every location now becomes part of an organic knowledge database built by Transition Associates.

MILES CORBETT (Transition Associates Founder): (Voiceover) This was a really interesting process. David and I knew a lot about their business. We knew a lot about helping people to drill oil wells and what went into that. But they had a new vision. They realized that they knew more about drilling for oil and gas than companies like Amoco, Exxon, AP, Shell, but they didn't know how they could convince them to do so. And they were just in the middle of spending $7 million on an expert system to select drill bits, and they wanted to work out how could they improve that process, because it wasn't going too well at that stage. So two of them wrote a book, 350 pages of close-typed A4 text, one illustration, 350 pages.

And this was a book on how to drill the best oil wells.

DAVID: If you read it, if you could stick through and read it and actually absorb it, it was brilliant stuff. OK? And the beginning of something very good. But it was unusable.

MILES: We took that and translated that into some tools which fragment it down into digestible sizes of object.

DAVID: A lot of what we do is taking people's messages and communicating them, helping to apply them with effect within an organization. And that's a knowledge management story; that's a... course delivery story; to some degree, that's an application development story as well.

MILES: We took their experience, right? We translated it into retained knowledge. And then we built a tool which distributed the ideas.

DAVID: There's a whole lot of new thinking, a whole lot of tools and sort of smaller pieces of expertise and skills that you need to pull together and risks to be aware of--all those things--that will get you delivering online learning successfully. So we see ourselves now as providing to companies that enablement that lets them get to that point where they can successfully deliver e-learning courses.

MILES: It starts with being able to query the best practices, right? Then it moves into sharing the lessons which you're learning locally. And then they have a knowledge practice group that look at all of those lessons, refine them, translate them back into best practice and also reflect them through again into the educational material.

It's called a continuous improvement cycle.

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