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Last Update: Monday September 20, 2021

Key Idea: Use E-Meetings To Improve Quality

In an e-culture people collaborate; most meetings and all video-conference calls will have given way to collaboration events; and these will become more like concerts where most peope are in the orchestra or the choir. There are seldom any observers, spectators, or audience. To learn more from Nigel Skeffington and his business, Time Technology, study that episode in depth.

Key Question:


Make it easy to work with you at their convenience.

In this segment, Nigel and Rosemary Skeffington, founders of Time Technology, are demonstrating a simple collaboration event. But in voiceover, we hear that space and time are derivative and relations are the primary real.

Think about it; this is no longer a simple Newtonian logic; it goes right into the heart of longstanding discussions about the meaning of today's most advanced physics (from Einstein to Heisenberg to the many). Collaboration is one kind of experience that we can have that gives us an inutition about the meaning of the last century of research in physics. It is a very new universe and business will find it a brave new world.

Q:  What does it mean to say, "Relations become the primary real?"

A: There are unanswered questions from an old philosophical discussion about subject- relation- object. Some say, "The only thing that is real is what I know." Others say, "The only thing that is real is physical reality, and I can really never know it completely." The experience of a collaborative event where people in many different spaces and many different times are all present within a given moment reopens the old questions, especially to now examine the primary importance of the relation.

The most successful businesses have focused on the importance of relations. Most on the customer. Some on the employees. And, some on the suppliers and business partners. If collaboration tools inherently lift up the centrality of the relation, and the quality of the relation profoundly effects the success potential of a business, we have uncovered an asset of huge proportions.

This tool works especially well for small business; we can inexpensively and quickly pull meetings together of the best of breed from around the world to focus on issues, products, and services. It is a tool we need to engage and begin to use effectively.

  What is collaboration?

A: Collaboration is an ordering tool and creates continuities. It is a relational tool that builds on inherent symmetries. In an e-culture collaboration is by definition dynamic, focused, and intentional, and takes business to a higher ground.

We go out into a forest preserve in Oregon where Greg Steckler and his team design log homes for people around the world. They collaborate with clients on the smallest of changes, both able to itemize the same page at the same time -- all online -- and he never physically meets most of his customers.

Next to food and clothing, our shelter is a precious commodity. To entrust a stranger with the design of your home is not trivial. The fact is, people do. Something is happening here in these collaborative events and that something may actually be impeded by physical meetings. What do you think?

A:  We concluded that these collaboration tools focus our attention on problems and tasks as given, and limits the amount of positioning and posturing people normally do in physical meetings.

Think about it

Who in the world would you like engage to help you solve a problem? With whom should you be collaborating?

Clip from: E-Culture - Online Everywhere All The Time

AROUND THE WORLD:  Some of the best, the most-creative among us, will more-fully integrate some aspect of the greatest corporate convergence in history --  Broadcasting - Information - Communications - Education - Publishing - Systems. The result will be "the next big thing." The audacious, out-of-the-box thinkers, will lead us. Because these new efficiencies and abilities require one to pick up and run quickly, essentially "small business" can have, and will have, the biggest impact on the unfolding of the future.

This convergence redefines everything.

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Time Technology (NS)

Nigel Skeffington, Founder

Brook House
Mint Street

44(0)1483 863 000

Visit our web site:

Office: 44(0)1483 863 000

Business Classification:

Year Founded: 1992

Use E-Meetings To Improve Quality

HATTIE: In an e-culture, the internet is your meeting room. Even your office or conference room becomes virtual.

(Voiceover) So you've got an office here at Brook House.

ROSEMARY SKEFFINGTON (Time Technology Founder): That's right. Yeah.

HATTIE: And at home.

ROSEMARY: And this is where I work most of my time.

Nigel and Rosemary Skeffington, founders of Time Technology, demonstrate their powerful meeting tool; it is called collaboration software. Greg Steckler designs his log homes online; and his clients collaborate with him on the smallest of changes -- all online, he never even meets most of his customers.

HATTIE: (Voiceover) Nigel and Rosemary Skeffington, founders of Time Technology, demonstrate their powerful meeting tool.

ROSEMARY: Oh, I've got a message from Nigel. Can you join the meeting? Because it's...

NIGEL SKEFFINGTON (Time Technology Founder): Hi, Rosie.

ROSEMARY: Because it's...

HATTIE: (Voiceover) What Rosemary and Nigel demonstrate is collaboration software. There are hundreds of products. Their names communicate the struggle to capture its transformative power: Mindbridge, Net Meeting, CoCreate, LiveLink. All trying to say we can now share the same time no matter where we are. The word `collaboration' hides the fact that there is a new place that we all share. Instantly we create a unique place that transcends space and time.

ROSEMARY: Yeah. No, that's fine.

HATTIE: (Voiceover) Breaking through Newton's laws, reshaping Einstein. And right now, you'd think you're just watching an online meeting, but it's more than that. Time and space are derivative.

ROSEMARY: Change it to 10. Change it to 10.

HATTIE: (Voiceover) And it is as simple as Nigel gets Rosemary's opinion...


HATTIE: (Voiceover) ...he takes that suggestion...

ROSEMARY: That would be much better.

NIGEL: OK. And... HATTIE: (Voiceover) ...the meeting is over. But a revolution has begun. ROSEMARY: Get the rest. Help someone with the rest.

NIGEL: All right. ROSEMARY: OK. Thanks then. NIGEL: See you.


HATTIE: (Voiceover) When we all can occupy the same space at the same time, that's a revolution. The relation becomes the primary real.

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