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Last Update: Saturday September 18, 2021

Key Idea: Conduct Global Business On Your Turf

In an e-culture your virtual business is becoming more key to your success than your physical business because your business is 24-by-7-global.  9-to-5 is dead,.  And, each of us now must decide when-where-and-how to conduct our business.     More...   More about virtual office...

Key Question:


Give everyone on your team and in your supply chain the tools to work all of the time and any time.

Q:  This no degrees of separation is beginning to wear thin, and we see many people pushed to the edge because they have implemented tools like Virtual Office. Where is this all taking us?

A:  To a higher level of self-understanding -- we begin making judgments as to what is important and what is not -- or possibly to distraction and new depths of ineptitude -- we are unable to make a judgment without the consensus of many. There is a huge gulf between empowerment and frozen with indecision. And, if we stop and think about it, the tools of these technologies work best within small groups where people are already empowered to think on their feet and confidently make the judgment, "I'm out-of-pocket for the next hour, day, week or month."

A key to making all this begin working is to be migrating all the business operations -- mostly software programs to a local area network with a highly secure gateway -- an intranet access -- to all your business data. At that point, you can work when you want to work from any location in the world with Internet access.

Think about it

Who in your organization might want to work when then want and from any place? Should you do a survey to discover the answer to this question? What would you have to do to provide them the tools to work 24 x 7? How would this help you? How would it help the business?

Clip from: E-Culture - Online Everywhere All The Time

AROUND THE WORLD:  Some of the best, the most-creative among us, will more-fully integrate some aspect of the greatest corporate convergence in history --  Broadcasting - Information - Communications - Education - Publishing - Systems. The result will be "the next big thing." The audacious, out-of-the-box thinkers, will lead us. Because these new efficiencies and abilities require one to pick up and run quickly, essentially "small business" can have, and will have, the biggest impact on the unfolding of the future.

This convergence redefines everything.

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Brookstone Technologies (JS)

John Stockbridge, Director

20/443 Albany Highway

+61 (0)8 6467 7788

Visit our web site:

Office: +61 (0)8 6467 7788

Business Classification:
Information Services

Year Founded: 1987

Conduct Global Business On Your Turf

HATTIE: All software programs that are on your local area network have migrated or they are being migrated for use within your Intranet. If you are working within an e-culture, there is not one task that is performed at your office that could not be performed from any location in the world with an Internet access.

(Voiceover) We traveled 10,000 miles to Perth. From this edge of Australia, the founders of Brookstone Technologies, Errol Pollnow and John Stockbridge, work with their team to serve up software which has made ubiquitous computing a reality. These programmers have made it possible for us to serve customers faster and better, capture and manage all forms of communications, and manage projects in a collaborative environment with ease of use being their unique selling proposition.

ERROL POLLNOW (Brookstone Technologies Founder): I started thinking about a virtual office kind of system as early as 1993. And in those days, it was a theory because the technology wasn't quite there. And as technology began to emerge, the opportunity arose for me to have a prototype built. And so I spent I guess since 1993 onwards working on the concept of the electronic conduct of business and the virtual office.

JOHN STOCKBRIDGE (Brookstone Technologies Founder): So, Hattie, one of the reasons we invented this program is so that I could spend more time on the course.

HATTIE: Ohh, nice!

JOHN STOCKBRIDGE: (Voiceover) Our customers buy a product called the BrookstoneVirtualOffice. And it's a suite of software applications.

(Voiceover) And what it's designed to do is to manage and treat the knowledge inherent in a company as an asset. And what we empower people to do is to carry out their day-to-day business regardless of where they are. So they can operate in a mobile environment.

(Voiceover) And that means that they can use handheld computers. They can use laptops. They can use an Internet browser at a airport. And just come in and do--perform any function at that location that they would do--be able to do in their office.

Let's have a look.

I can check my e-mail. Yes, I've got some mail. I need--actually I need to get back to this guy. So I'll just quickly send him e-mail in reply. His e-mail to me is important. So now I'll file that away under his contact name in the virtual office. And because I'm wirelessly connected through my phone, that's going to be on my server when I get back either home, where I've got another computer, or at my office.

HATTIE: So you're telling him, you're...

JOHN STOCKBRIDGE: I'm telling him I'm unavailable at the moment because I'm on a course.

And he's going to think it's a training course...

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