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Last Update: Monday September 20, 2021

Key Idea: Create E-Places

Think of an e-place as you might think of the main street in your city of town. On that street there are places open to the public, places for employees only, places for paying customers only and even places under lock and key such as a safe in a bank.  Adam Ginsberg works online with one of his team members.  His software helps companies create e-places.   More...

Key Question:


One step is to have a place on the web for each of your business functions.

Q:  What are the e-places every business needs to create?

A: Your business will be well served when you use the Web for an Internet site, an Intranet site, and an Extranet site. Most businesses have a web site. Even if it is simply a page with the name of the business and the contact information. This is called the Internet site. If you choose to, you can create an Intranet site and communication tools that are only accessible to employees. You can subscribe to a Virtual Private Network for yourself and any employees who need to work remotely. Then the Extranet is where your paying customers enter after they have paid and have been given login ids and passwords.

Think about it

\How do you use the Web today? How would you like to be using it?

Clip from: E-Culture - Online Everywhere All The Time

AROUND THE WORLD:  Some of the best, the most-creative among us, will more-fully integrate some aspect of the greatest corporate convergence in history --  Broadcasting - Information - Communications - Education - Publishing - Systems. The result will be "the next big thing." The audacious, out-of-the-box thinkers, will lead us. Because these new efficiencies and abilities require one to pick up and run quickly, essentially "small business" can have, and will have, the biggest impact on the unfolding of the future.

This convergence redefines everything.

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Adam Ginsburg, founder, CEO

Adam's company was acquired by IBM in 2003.
He currently works for them within Workplace Services Express.

Business Classification:

Year Founded:

Create E-Places

HATTIE: What's the difference between the Internet and Intranet and the extranet?

An Intranet
ADAM: Start off within an organization if you just look at how you communicate with the staff of an organization, the employees, etc. That's generally called an Intranet. It's a closed-off network running on your LAN (but often using the Internet as the backbone of the WAN or wide-area-network). It's a way of communicating with your employees whether it's write a different policy, procedure information, sales information. It's internal information. That's your Intranet.

Taking that sort of to the outside world--you don't want to take all of that information to the outside world. You want to take perhaps a subset of that or very specialized content to your Internet site. Your Internet site is something that's available to the general public. There's usually no login. You can--everybody can access it. It's free.

An Extranet
In between those two, there's the extranet, which allows people out there on the Internet, the general public, or a specified group of that, to be able to log in and get specific access to, you know, information.

It's all about targeting the right information to the right person at the right time.

HATTIE: Every person on your team does data mining to develop your target markets.

(Voiceover) New prospects. Customers' references. Everybody thinks about your markets, your positioning and the Web site helps everybody to do comparative analysis.


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