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Last Update: Saturday September 18, 2021

Key Idea: Grasp The Power Of E- Business

Hattie Bryant says it is coming, like a category-5 hurricane, like a tsunami, like a magnitude-8 earthquake,whether we like it or not.  We have no choice but to become an e-minded company because we now know there are no degrees of separation. Space and time, the old parameters for business and logic, are being disintermediated by the web.   More...

Key Question:


Become an e-business!

We saw something in 1994 when we first examined the Internet and then put up a few web pages. We were so moved by it that we began telling our viewers as early as 1995, "Get email and a web site." That something, the it, collapsed the six degrees of spearation to no degrees of separation. In an e-culture, every person in the company uses the Internet purposefully to do some part of their job.

Q:  Why isn't every company creating an e-culture?

A:  First, we are quick to point out that some industries are low tech and we understand that reality. For example, our friend who manufactures expensive sweaters that are sold in high-end boutiques tells us that these boutique owners don't even have computers in their stores! This is hard for most of us to imagine. The construction business has hung on tight to the fax machine and most legal documents are still being moved around in hard copy. Therefore, we argue that some aren't where they could be because they are part of the late adoption group.

Second, thousands of companies today are being lead by men and women who are getting ready to retire. They just don't want to think about the expense and headache associated with a revolution.

Third, some small business owners don't see the fun they could have exploring the connected world. It might take hiring some high school or college students to help bring the ideas into a firm that may have grown stale.

Fourth, some people are afraid of the openness required by an e-culture. In this new world, everyone can know everything.

Think about it

Where do you stand now? Do you have a fully functioning e-culture with every employee using the Internet purposefully?

Clip from: E-Culture - Online Everywhere All The Time

AROUND THE WORLD:  Some of the best, the most-creative among us, will more-fully integrate some aspect of the greatest corporate convergence in history --  Broadcasting - Information - Communications - Education - Publishing - Systems. The result will be "the next big thing." The audacious, out-of-the-box thinkers, will lead us. Because these new efficiencies and abilities require one to pick up and run quickly, essentially "small business" can have, and will have, the biggest impact on the unfolding of the future.

This convergence redefines everything.

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Adam Ginsburg, founder, CEO

Adam's company was acquired by IBM in 2003.
He currently works for them within Workplace Services Express.

Business Classification:

Year Founded:

Grasp The Power Of E- Business

Hi. I'm Hattie Bryant. Experience has always been the best teacher, so this television show is about learning best practices and good principles through the real-life stories of successful small business owners. As these men and women tell their stories, we try to capture moments and insights that could encourage all of us to live lives that are on the edge, filled with intention, willing to face risk, and infused with the unique creativity and insights that each of us have.

(Voiceover) If you were watching the show in 1995, you may have caught this little piece of advice. When you have a Web site, your world is what is called 24 by 7 global. That means you're open 24 hours a day, seven days a week, all around the world. Once you have that site, you start thinking that way, which means the world is your marketplace: no boundaries, no borders.

We said with a Web site, you would no longer be confined to office hours, and anyone in the world could learn about you and even buy from you while you were asleep. Today nearly every business has at least one Web presence, and many of us have multiple sites.

So whether you just have a simple listing on your local newspaper's Web site or you have fully functioning sites that you host in-house, one thing is for sure: The full power of the Internet, all this connectedness, is still being realized.

Today, nearly every business has at least one web presence and many of us have multiple sites.

To stay in step, not necessarily ahead, your business is increasingly challenged to become an e-culture. And e-culture specially empowers a small business and everyone within it. If you have an e-culture in your business, every person purposefully uses the Internet to do some part of their job. The Net becomes an extension of each person's work.

Let's meet people now who can help us understand what that means.

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