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Last Update: Wednesday June 23, 2021

Key Idea: Win the Recognition of Your Peers

Winning awards wins business. More...

Key Question:


Win awards from your peers.

Earning any award as the "best" is quite an accolade but to be judged the "best" by your own peer group is really impressive. EM Rose Builders has done this over and over again for its work.

Q: Should a small business actively seek such recognition from its peer group?

A: You bet! Virtually all trade associations give awards of many types. They do this because they recognize the benefit to their members. Most awards are given through a self-nomination process but you can always write the application and ask a customer or colleague to submit it on your behalf. Don't be shy about tooting your own horn.

No one notices the light under the basket. If you've done something extraordinarily well, get the word out. Win the award and then let the world know that you have won it. Display your plaque or trophy prominently in your reception area. Contact your local newspaper and ask if they will do a story on you, your company, and your award. Do a direct mail piece with your customers and your prospects. Have a big party with your employees and their families and publicly thank them for the award. Share the glory; you know they helped you earn it.

One reason Eric is so highly thought of by his peers is that he buys products from all over the world. Whether it's stone or glass or workmanship, he identifies sources and executes transactions via the Internet.

Q: How does a small business take advantage of the global economy?

A: The World Wide Web has had a profound impact on the way we do business. The effect can simply not be overstated. Remember when we found sources in the yellow pages? Seems like 100 years ago! Internet shopping is smart shopping. Whether you are in a B2B (business to business) or B2C (business to consumer) business, you can be sure that your vendors are selling and your customers are buying online.

We've moved way beyond books and airplane tickets, to a point that the search engines are the first point of entry for virtually every buyer. Even people who would not buy on the web, who have yet to "cross the chasm" as the technologists like to say, are shopping, i.e., doing their pre-buying research through the search engines available on the Internet. Are you doing your shopping on the Internet? If you aren't, you should investigate the alternatives available to you.

There are a lot of advantages to you; here's just a few:

Vendor Selection Search for the product and you'll find the sources. That's your starting point to make the buy decision based on service and price. Gathering this information is a lot easier than it used to be, just click on the "contact us" button on virtually every web page and ask for a quote.

Product Selection Catalogs cost money but digital images are cheap. Many customers present a wider variety of their products on their web pages than they are able to include in their catalogs. You can search for inventory items quickly and expect to get all the detailed specifications you need.

Market Research Search for your own products and find out what the competition is doing. What are the latest innovations? What pricing strategies are your competitors using? Is the delivery model for your business changing? How are your competitors branding themselves?

Technology has brought the world to each of us. If you are still operating in the same closed space you operated in before the Internet, you are putting yourself at a serious disadvantage with your competitors. Using technology in your business goes way beyond networking your computers or using an accounting software package.

The World Wide Web broadens our horizons and opens up distribution channels for small business that would otherwise be unattainable. With technology, you can compete in the global economy.

Think about it

What awards can you apply for? Are you doing global sourcing?

Clip from: EM Rose Builders on the Gold Coast of Connecticut

Failures Teach; Successes Build Confidence

Branford, Connecticut: Becoming a world-class builder does not happen overnight. Also, people who do become the best in their industry often learn the hard lessons the hard way. 

Thus, truly the better you get,  the more humility you have. 

This is the story of Eric Rose.  He is a world-class builder.   Today, with his huge network of the finest craftsmen in the world, he continues to learn how to balance his understanding of his gifts and talents with an openness to learn even more. Truly successful business people turn people power in positive actions to over achieve and do more than is required.

And in this episode, Eric's work and that of his many teams demonstrate that they are in touch with these essentials of life.

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E.M. Rose Builders, Inc.

Eric Rose, Founder

9 Business Park Drive
Suite 12
Branford, CT 06405

Visit our web site:

Business Classification:

Year Founded: 1997

Win the Recognition of Your Peers

HATTIE: (Voiceover) Eric launched EM Rose in 1992 with the goal to be a general contracting firm specializing in high-end architect-designed homes. EM Rose has been called the best by its peers over and over again:
Best Remodeled Home
Remodelling Project of the Year
Best residential remodeled home, over $2 million
Best kitchen
Best Kitchen over $150,000
Best custom home 5,000 to 6,000 square feet
Best remodeling project over $500,000.
ERIC: (talking to a contractor) I want to know where each one of the these pages applies.

HATTIE: (Voiceover) Eric and the EM Rose team of nearly 50 employees will handle three to four multimillion-dollar projects a time. Supported by a group of trusted subcontractors, artisans and tradesmen, one happy home owner after another forms a durable referral network that keeps good work in the pipeline. Each year this small company strengthens to positively impact the way we all live. And so how big is the house?

ERIC: It's about 7,700 square feet. We're walking through the breakfast room into the dining room.


ERIC: And this -- this room has extraordinary views of the sound. And the flooring is chestnut oak which is a type of oak that isn't even harvestable anymore. It's really just a salvage product that we use.

I consider myself a project manager, not the CEO or the president. You know, for us it's all about the projects. And so I stop taking on work when I can't manage that project effectively.

And we're walking up what will become an absolutely gorgeous Georgian Staircase.

We won't work on a project where there isn't an architect but I take a lot of pride in the fact that we can even open an architect's eyes to ideas and ways to skin the cat that they might not have thought of which ultimately enables their goal. But it's -- it's how we put our stamp on the project. E. M. Rose.

We have an office facility where there are six people working. That's all purchasing, estimating, IT, and accounting. That's where my office is.

We also have a custom cabinet shop that basically does architectural woodwork, custom cabinets, whatever an architect or designer can design we fabricate in any species of wood that you can imagine.

DONALD BOTTICELLI: As they're stacked is as they came out of the tree.

ERIC: OK. And there are 10 people there, and then the balance are in the field in the trades, including rough and finish carpentry and plaster and paint. What's up with everybody's schedule?

BOB TERPIN: John and James, Andy and Evan are trimming in the great room.

HATTIE: (Voiceover) It will take the work of 300 people to complete anyone EM Rose project. Michael Douglas heads up one project. He uses his laptop and digital camera to communicate to the office.

ERIC: You got digital photographs of the work?

MICHAEL DOUGLAS: I got photographs.

HATTIE: (Voiceover) Eric stops by to see the work with his own eyes.

MICHAEL: I recorded on the plan where the pipe is now.

ERIC: And you'll make sure you attach them to the daily report.

MICHAEL: Oh yeah.

ERIC: Okay that's great. Thank you, I appreciate it.

ERIC: In real architecture, in really good design there are no trends, you know. There's inspiration from the past and there's, you know, wonderful ideas, but there are no trends to have big rooms and high ceilings and things like that. It's the architects job ultimately to interpret what the client wants, but in a home like this there's just so much detail that every space makes you feel different and the detail makes you want to go there.

HATTIE: Why when people walk in this house will it be so different?

ERIC: We have work going on in 13 countries that is getting accumulated into this house. And that's typical of the projects that we do. There isn't anything we can't find, any problem we can't solve, any look we can't achieve, anything we can't imitate because there's no limit any more to where to go to get it.

It's sitting down, a few mouse clicks -- in a little while you could discover -- it's just incredible what you could discover. It's really wild. This isn't just building. This is about understanding the science and technology of building. It's about understanding the history of architecture. It's about understanding how to do something a certain way so that it turns out a certain way, so it lasts a certain period of time, and it works a certain way.

You have to -- you have to be committed to knowing what you're doing. It's really a special process.

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