My Library and Courses
Last Update: Sunday February 25, 2018

Key Idea: Stay Connected

Gababout established a Web presence early on, affording visitors to the site a sense of spa experience as a well as the ability to view services, book appointments and puchase gift certificates online.

Key Question:

A: 

Use as much technology as you can afford.

You might be in a high-touch business like Gadabout but that doesn't mean you can't also be high tech.  We know that even as we write this today, there are retail shops that don't even have a computer on their premises.  Oops.  We don't understand this.  However, if those companies are making money hand over fist by rejecting technology, good for them.

We just believe, however,  that if a business function can be automated, you'll end up with more money in your pocket eventually.

Consider the three basic functions of technology:

1.  Create order.    Consider all the paper that is used to run a business.  Look at file drawers filled with folders filled with itemizations of the business history.  Consider all the space that is used.  Most of it  can be reduced to bits-and-bytes (0's and 1's) and stored in multiple locations offsite, automatically, every day, and even every hour and every minute. 

That data can be retrieved, sorted and parsed in seconds.  Consider how long it takes to get the paper trail of a transaction.  Your data is more secure, more useful if it has been handled by technology.  For more, consider these comments by Vicky Carlson of Office Pavilion in San Diego in the episode:  "Think of Data as Cold, Hard Cash."

2.  Create relations.  In the history of retail, the customer controlled the transaction.  In the future of retail, the sales and support people will initiate and control the transaction. 

It is only the use of technology that opens these doors. 

Every customer and their purchase history becomes part of a customer database.  Every prospect becomes part of a prospect database.  Sales and support people create one-to-one, one-to-many, many-to-many and even many-to-one events --  from specials to  education -- to bring customers to the store when they want them at the store.  The very nature of a sale begins being transformed.  Fore more, see the episode about  Knowledge Management


3.  Creates dynamics.   With technology at the fingertips of every employee, there is never any down time because customers are not around to initiate a transaction.  Customers and prospects are always just a digital click away.  Every sales and support person is challenged to consider the uniqueness of a day and the special requirements of their customers and prospects so email, letters, events, and telephone calls are welcomed because they are an appropriate use of everyone's time.  For more, see the episode on becoming an e-culture.

Think about it

Are you using as much technology as you can afford?  What can you be doing with technology now that you are not now doing?

Clip from: Gadabout Salon & Spa

Tucson, Arizona: Left with two young mouths to feed and never having worked outside the home, Pamela McNair-Wingate has created a new reality in the workplace where love and generosity abide. Today, from six locations around Tucson,  she and her team of over 200 professionals deliver the newest treatments from their spas and the freshest looks from their salons. 

The company, Gadabout SalonSpas, is recognized as a leader in the day spa movement both in customer care and in business practices.

In the typical spas customers check in for a week to be pampered, to eat low-fat diets, and to participate in endless exercise classes. Day spas are different! Here you'll find only the pampering part.  Pam has been a leader in this revolution from its beginning and she is helping to transform the salon business by setting an example for all. In recognition of her extraordinary leadership skills, Pam was named Salon Entrepreneur of the Year for the US at the Global Salon Business Awards presented in London in 2004.

Gadabout SalonSpas, Inc.

Pamela McNair, Chairman

3501 E. Kleindale Road
Tucson, AZ 85726
5203229434

Visit our web site: http://www.gadabout.com

Office: 5203229434

Business Classification:
Personal Products, human services, beauty

Year Founded: 1976

Stay Connected

HATTIE: (Voiceover) Jennifer manages the Web site. Visitors to the site find locations, services, products, gift ideas and prices on the Web. It's appealing and easy to use. Good job.

JENNIFER: We launched a website in '96, and we really revamped it and reintroduced it in '99. We spent about $15,000 for the initial setup. Our upkeep is about $40 a month.

HATTIE: That's all?

JENNIFER: That's all. We're e-commerce, so we are fully prepared to sell all of our products, but our big focus on the Web site was selling gift certificates.

HATTIE: And it still is true today that...

JENNIFER: It's still true today. (Voiceover) I think, for us, it was an area that we could see the most immediate return. It was an area we were focusing a lot of energy on in the salons and through the phone. So it became a very natural link to work on it with. We try to have a very spa-oriented Web site that, as you travel through it, you get the essence of what spa services are about and the uniqueness of a spa gift.


HATTIE: (Voiceover) To attract and keep great people, try Pam's method. Meet the needs of employees holistically. Be part minister, social worker, teacher and therapist. You'll be rewarded with loyalty because people don't leave where they're loved.

We'll see you next time.

Not a member yet? Learn!  Be empowered! Join us!