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Last Update: Wednesday June 23, 2021

Key Idea: Hire People Others May Overlook

Many business owners have discovered that new Americans and older workers make great employees.

Key Question:


Hire people others overlook.  Judi Jacobsen started hiring "displaced homemakers" several years ago. She has a group of deaf employees and she has a number of Cambodian and Korean immigrants working for her.

What are the advantages of hiring the disadvantaged?

A: From a business point of view, they tend to be very loyal. Because they haven't been given much opportunity, they appreciate the job they have, they show up on time every day and they don't complain. From a personal point of view, Judi experiences great satisfaction from hiring people that others avoid.

The only disadvantages are around the issues of training and communication. In Judi's case, she learned American Sign Language so she could communicate with the deaf employees and she offers English classes to the immigrants. A "displaced homemaker" is a woman who raised her children and now finds herself in the workforce for the first time in over a decade. Judi is careful to give them extra words of encouragement which comes naturally for her.

Think about it

Can you use this idea?

Clip from: The People Part

All around the World:  In this episode we explore what it takes to build a team. We talk to business owners in New York City, Stamford, Seattle, Chicago, Tucson, Los Angeles, Minneapolis, Dallas, San Diego, and Las Cruces.

The first step in having a sustainable business is to hire good people who are able to carry on in your absence.  As a sole proprietor, we create a job for ourselves and work for our sub-contractors and suppliers.  When you become  an employer, you create jobs for others and put yourself in position to build a legacy and renewable asset.

If you believe your business concept is big enough to live beyond you and if you want to surround yourself with just the right people to make it happen, please study each key idea.

The more successful a business owner becomes, the more likely it is you will hear them say, "The single most important factor in this business is the people." By re-examining very specific parts of prior episodes of the show, we give you the very best thinking about what it takes to grow your business by hiring, training and inspiring others.  This positions you to turn over the leadership when you are ready to make a transition and go on to other projects.

All the key ideas and videos of this episode...
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Madison Park Greetings

Judi Jacobsen, Founder

1407 Eleventh Avenue
Seattle, WA 98122

Visit our web site:

Office: 2063245711

Business Classification:

Year Founded: 1976

Hire People Others May Overlook

HATTIE: Judi Jacobsen hires people others may overlook.

JUDI JACOBSEN: I really feel one of the best things you can do for people is giving them meaningful work, and I saw that. We had people working for us that probably wouldn't be working for anybody else.

HATTIE: What do you mean?

JUDI: We had refugees from Cambodia that didn't speak English, but they could package cards. We had a Down's syndrome young man. Now we have deaf people. (To employee, speaking and using sign) Do you know if it's gonna be a boy or a girl?

Unidentified Employee: I won't know until the baby arrives.

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