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Last Update: Thursday July 29, 2021

Key Idea: Become a Local Icon

Katz's has earned the reputation as local icon on 6th Street in Austin, Texas. 

Key Question:


Become an icon and "the place" to go.   Marc Katz has accomplished this because he is all over Austin. He volunteers, he belongs to clubs and organizations, and he gives food and money to good causes.

Q: Does joining organizations, volunteering, and giving away food and money to charities guarantee to build your brand and turn you into a local hero?

No. You have to put your heart into it. You have to believe in people and their organizations. You really have to love them all. And, most of the time, a phoney can be easily picked out of a crowd. Marc Katz is an authentic good guy.

He loves people. Yet, he also loves success. But if there is a choice, he will put people first. He'll put somebody else's cause in front of his own.

Marc was the first restaurant owner to raise money for AIDS by giving a percentage of all sales generated by his largest table. This is an on-going program at Katz. and now hundreds of other restaurants have copied his idea.

The Mayor of Austin told us he couldn't imagine Austin without Marc Katz. What an amazing compliment.

To follow in Marc's footsteps, prepare yourself to be involved for decades because that's how long it takes to become an icon.

Think about it

Do you love your community enough to commit to it as Marc has committed to Austin? Do you have an employee you could "spare" and who would love getting involved in local charities and causes?

Clip from: Katz's Deli & Bar

Austin, Texas: A New York deli in Texas... now that's a concept! Meet the man who believes corned beef is a food group of its own and whose mission has brought more than great eating to the music scene on 6th Street at Rio Grande.
Known around town as the unofficial Mayor of Austin, fifth generation kosher butcher Marc Katz, brought his family recipes from New York City and says his deli in Austin serves the best sandwich west of the Hudson River.  Marc tells us that he copies the best practices of the companies he admires and this led him to the insight, "You only get to keep what you give away."
Learn how this one-man-marketing band rings up millions in revenues from one location that brims with excitement. He has declared  "...fat is back" and added a milkshake to his menu that he calls "a heart attack in a glass." He warns, "You should not operate a vehicle under the influence of this milkshake."

Katz's Deli & Bar

Marc Katz, CEO & founder

Katz's Never Kloses, But Did
Once located at 618 West 6th St. at Rio Grande
Austin, TX 78701


Business Classification:

Year Founded:

Become a Local Icon

HATTIE: I'm Hattie Bryant. How does a person learn to make a reuben sandwich? Marc Katz learned from his father, but he left the family deli business in New York City and put every penny he had into buying a building on 6th street in Austin Texas.

Why? Because he wanted to do his own thing. Start from scratch. In our master class today, you’ll learn from a veteran and you’ll probably be surprised at some of his advice.

HATTIE: This is your town. Has anybody ever called you the "Unofficial Mayor of Austin"?

MARC KATZ (Founder/Owner): I've been called a lot of things. That's one of the nicer ones.

HATTIE: (Voiceover) It seems everybody in Austin knows Marc Katz. As he takes me for a spin in his yellow Cadillac, it's obvious there's a lot of affection for this man who has created one of Austin's institutions.

HATTIE: Those women love this car. They were giving you a thumbs up.

MARC: Right. That's very common. I never get used to it, I just love it.

HATTIE: (Voiceover) Katz's Deli has been on this corner for 20 years, and as his saying goes, `Katz's Never Kloses.'

MARC: From 10 to 2, this area is wall-to-wall people.

HATTIE: And then at two o'clock...

MARC: And then at two o'clock, by law, they all stop selling alcohol and close.

HATTIE: And then they come to Katz...

MARC: But Katz's never closes, so we're open, and that's actually one of our busiest--our graveyard shift accounts for about half our business, and it's only a third of the hours.

HATTIE: (Voiceover) With nearly 100 employees, Katz's will see $5 million in sales this year. It serves up New York kosher-style deli food 24 hours a day, seven days a week, then opens every evening upstairs and adds live entertainment to its nightly fare.

Unidentified Woman #1: I just left the Driscoll Hotel and I told my friend I'm going to Top of the Marc and learn to tango.

MARC: All right! You go, girl.

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