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Last Update: Sunday July 25, 2021

Key Idea: Respect Others

Respect is an important quality for coherence within an office, even a society. Eric and Nancy are reminded every day of the worst kind of disrespect and contempt for laws and human life. They see that empty space where the World Trade Center once stood. There are so many in the world who only respect themselves (narcissists and solipsists). More...

Key Question:


Nancy and Eric admit that they are opposites when it comes to how they think about a problem. Nancy said, "I start thinking from the detail and I work up to the overall picture. Eric starts with a very large picture and works down. And that's very complimentary."

Q: How do Nancy and Eric get things done if they are so different?

They divide and conquer. They have clearly defined areas of responsibilities and they don't get in each other's way.

Janet and David Milly, who own Theatrical Lighting in Huntsville, Alabama, never eat lunch together and Janet said, "We try not to take work home with us." This is probably impossible, but the fact that they try is significant.   More...

Every couple we have studied here has their own set of coping mechanisms. Nancy and Eric respect and admire each other and they stay out of the other person's specialization.

  Why are so many couples successful at growing a business?

Two heads are better than one. This has many implications. With a couple the company has two sets of natural talents and abilities that no one person could possibly have. Two people have twice as much time as one person. You may laugh at this, but a business often requires a 24-hour daily commitment. With a couple, each person can give 12 hours and nobody dies. Two people can work for the price of one. A couple can live on one salary. A couple can live on one retirement fund. A couple can make it with one car. Starting and growing a business takes sacrifice. When the couple is in it together, there isn't someone at home complaining that there is no new furniture. You should know that Janet told us that the start-up phase brought she and David very close. And she warns that when the business gets strong and stable that you still have to keep working on the marriage!

Think about it

Do you have great respect for the talents of the people on your leadership team? Do you have great respect for the talents of everyone on your payroll? If not, why not?  How about those within your industry?  What can you find that you can respect about another human being?

Clip from: Goshow Architects

New York City: Meet  Nancy & Eric Goshow of Goshow Architects. A major part of their work comes out of the $60± billion in annual small business contracts set aside by the US federal government.   At least 23% of all federal contracts are mandated to go to small business, but you've got to be certified!  Priority is given to those with diversity and with women in leadership roles. This set-aside  doesn't stop there.

The federal and state governments look carefully at all the big business contracts and are more favorable when they see big business award 23% of their sub-contracts to small business. Now, the Goshow's field, architecture-and-design, is one small segment of these contracts and sub-contracts.

Virtually every very creative, small business can have a role in lowering the cost of government while improving services.

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Goshow Architects

Nancy Goshow, CEO and co-founder

36 West 25th Street
New York, NY 10010

Visit our web site:


Business Classification:

Year Founded: 1978

Respect Others

NANCY: Well, we are successful because Eric and I, as partners, balance each other in a very special way. I start thinking from the detail and I work up to the overall picture.

Eric starts with a very large picture and works down. And that's very complimentary. So that -- there is a symbiosis of the two of us thinking things through from very different points of view. Because of that, we have over the years -- working together and being married -- have developed different roles for each of us to play in the operation and development of the firm.

I think that has been very important in the success of our firm. However, we also can play each other's roles as well and sometimes we have to because if I have to be out of town, he has to take over things when I am not here. So we know each other's role also and we will be able to step in and cover each other when we are not here.

HATTIE: What are the hard parts about building a business?

NANCY: Charting new territory on your own with no one else to talk to about what's the next step. When you are working for someone else, you have this situation -- you need to have priorities set – you don't know what the next move is – you go to the boss and the boss helps you set the priorities and gives you a direction to go in. When you have your own business – it comes from within. And you take bold steps and you try things out and sometimes you succeed and sometimes you fail. And so you just keep trying until you get it right.

ERIC: Nancy and I have been privileged to practice architecture here in New York City these past 25 years. You look around the buildings that we are surrounded by – it's really extraordinary. The Empire State Building, the Chrysler Building, New York Life, Metropolitan Life, the Flatiron Building, all of this great architecture. We then look downtown and we are faced every day of our lives with the fact that those two wonderful towers that used to be there are just no longer there, and for us we see that every single day and it's really hard. What we are doing as architects in this city is that we are looking for a universal language that can bring us all together and create a better world for us to live in. And I think that occurs through the dialog and the inclusivity and the various points of view that are brought together here in New York and in our office too – we are very proud of that and proud to be part of that dialog. Seems to us that that openness – that inclusivity – is really the characteristic of American life and we will add our words to that notion as we go through that rebuilding downtown.

HATTIE: (In the Studio) What we can all learn from Nancy and Eric. We shouldn't think of going to work, we should think about creating work. With this mind shift we can watch our work unfold into a never-ending contribution to our customers and our communities.

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