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Last Update: Thursday July 29, 2021

Key Idea: Protect Your Ideas

E-Poxy's product is made from a secret formula.   More...

Key Question:


Protecting your ideas requires paperwork and patience. It takes up to seven years to become fully registered.

Ruth Ellen Miller, owner of NoUVIR told us, "Patents protect your product. They keep competitors from copying you and from making exactly what you're making. The copyright protect your literature. This includes your catalogs, instruction manuals, ads and photographs. Your trademark is your name. It is the thing that identifies you.

Before patent, trademark and copyright laws were put in place, the primary source of wealth was land. More than 5 million patents have been issued in the United Sates since the first patent law of 1790. The system is working.

Q: How is wealth created by a protected idea?

A protected idea has more value than does an unprotected one. However, the MP3 technology turned millions of mostly young people into thieves. The thief is the one who takes something that doesn't belong to him. The creator of a song spends years, or months or days thinking about melody and lyrics. He spends money recording the song and puts it into album form with a copyright mark. The creator sacrificed time and money to bring the product to market and legally is protected.

If the thieves win then the song has no value. If the creator wins, he will be compensated and have the funds to create again. Paying for one song funds the creation of the next and everybody then wins.

A: Create something unique. NoUVIR made up a word which is easy to protect. If they had named their company "New Light," it would be hard to protect because both words are so common. If they had chosen "New Light" then had a special logo designed, that design which include the words can be protected.

The word "epoxy" cannot be trademarked because it is a standard word however E-Poxy's unique logo design is protected.

Also, use your trademark by putting it on everything. Usage is part of what a court would look at if you were forced to defend your trademark.

Think about it

Clip from: E-Poxy Engineered Materials

Albany, New York: Infrastructure.  Chemistry.  Bonding.  All keys for business success, but in this particular show, we discuss them literally. You can find E-poxy working within the foundations of Statue of Liberty and absorbing the stresses within bridges around the world.

You will meet  the founder -- a man who was a WWII refugee. His name is Don Dzekciorius. For years his mother kept him and his three siblings moving just beyond the battlefields. They managed to come to America from Lithuania on a boat that passed under the watch of the Statue of Liberty. Don has since built a good business from nothing. He employs people. He became the president of a regional manufacturers' president organization where they proudly say, "We made it in America." He gives generously to his community. But best yet, he exports his special chemistry all over the world.

Don's company, E-Poxy Engineered Materials, makes the product that holds things together.  His secret recipe is used to create water-tight expansion joints that hold up the Statute of Liberty and plenty of bridges including the Golden Gate Bridge.   

He started in his own business in 1976. In that time he has created hundreds of jobs, and he has generated millions in sales. And, in so many ways, he has made the world a better place.

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E-Poxy Engineered Materials

Don Dzekciorius,

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Year Founded:

Protect Your Ideas

HATTIE: Don's company has only 18 employees, but everything they do affects millions of people. E-Poxy Industries is about infrastructure, foundations, bondings that survive the test of time.

DON: Epoxy is a two-component, sometimes a three-component, system, so you have to have A and B to make epoxy. Epoxy, if you say it E-P-O-X-Y, is a generic, and I can't trademark a generic name. So I said, `Fine. Then let's do it E-hyphen-P-O-X-Y. OK?' And it's just different, but it's doing the same thing.

HATTIE: But it sounds the same.

DON: It sounds the same.

HATTIE: It looks the same. So they were able to trademark it?

DON: We trademarked the E. OK? We trademarked the E as a trademark and then we put P-O-X-Y in front of it. So we developed the Evazote 380 which has the Hindered Amine Light Stabilizers, which we call HALS.

HATTIE: Say that word a...

DON: It's Hindered Amine Light Stabilizers.


DON: And by injecting HALS into this material it gives us the life expectancy that we're looking for because it doesn't disintegrate under UV light.

HATTIE: Great.

DON: And so what we did is we purchased a machine that accelerates sunlight. This is what we classify as a heavy dose of UV in a very short period of time. So in a year and a half what happens to your product is what you're going to see at this time. We're going to be shutting it down now. And you'll see the material is--it's not the heat because it's...

HATTIE: Right. It's warm, but it's not like burning.

DON: It's warm. It's not like burning. OK?

HATTIE: So your product is totally intact...

DON: Yes. HATTIE: ...and the competitors' are eaten up with the UV rays.
DON: Right. HATTIE: Wow! Why isn't everyone doing it?

DON: Because it's proprietary information, and we can't tell you. We really can't tell you.

HATTIE: OK, you're protecting your trade secrets. These are trade secrets.

DON: Yes. That's correct. HALS technology, the way it's done, is a secret. This material is a secret.

HATTIE: So some people patent their products to protect their ideas. But you have not done this to the Evazote.

DON: There's no patent on the Evazote.

HATTIE: So if it's like a recipe...

DON: It's a recipe, right.

HATTIE: ... which is like Coca-Cola, you don't want to write it down. It's a trade secret.

DON: It's a trade secret.

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