My Library and Courses
Last Update: Saturday September 18, 2021

Key Idea: Become a Magnet for Talent. Know Your Chemistry.

Scientists here are working on very big problems like inventing a product to replace wood for the construction of low-cost housing.  And then,  there's the challenge of keeping tires out of landfills.    This research team is free to chase their ideas even if those ideas seem crazy. It is all about chemistry.  More...

Key Question:


Set an exciting and difficult goal which is easier said than done. But look at the energy that went into that decision and their commitment to it. These two were passionate about finding good people with good ideas.

Q:  If you were to become a "magnet for talent," what would be your focus?

A: George, Arnold and their business teams are looking to change the world, beginning with themselves and then their corner of the world. This is the best way to attract talent! Focus on a big goal that will inspire people.

Q:  Is money a true talent magnet?

  Yes and no. You have to offer decent wages and benefits to begin a conversation with talented people. But money is what everyone is offering. When you present a smart person a challenging problem to solve, it is like putting a juicy steak in front of a hungry person.

This is what George and Arnold do. They say to the lab, "how can we take all of the used tires out of land fills and off the sides of roads?" They give the lab the freedom to come up with a solution and this is exciting for everyone. Also, keep in mind that George and Arnold are color blind and culturally literate so it makes no difference to them what a person looks like or where a person comes from. George and Arnold simply want to create a place for smart people to create solutions to problems.

Think about it

Do you have a big goal? Does it inspire you? Does it inspire others? If not, why not? What goal could you set that would be exciting?

Clip from: Diversified Chemical Technologies

Arnold Joseff and George Hill

Detroit, Michigan:  There is no alchemy within the deep success of Diversified Chemical and her founders, Arnold Joseff and George Hill (pictured above). Rather, it is the right mix of ingredients -- attention to details, adherence to rules and procedures and exacting standards, fiscal responsibility, personal accountability, and an investment in their people and community -- that produce results that consistently meet their customer's expectations and exceed their customer's requirements.

Arnold and George opened Diversified Chemical Technologies, Inc. in 1971 and today it is the holding company for four subsidiaries: Adhesive Systems, Coat-it; Diversified Chemical Technologies, and Paperworks. Together the companies employ over 200 people -- 50 are chemists -- and they generate over $150 million in annual sales.

In the '80s they decided to stop being sales-driven and to become innovation-driven. They reinvented the entire business. They took their lab off the back burner and turned up the heat by putting it at the very core of the company. It meant putting technology ahead of personality as a way of defining their competence within their industry.   These two broke the mold then reinvented it.

Go to all the key ideas and videos ...
Go to a homepage for the episode...

Diversified Chemical Technologies (GH)

George Hill, CEO

15477 Woodrow Wilson
Detroit, MI 48238

Visit our web site:

Office: 313-867-5444

Business Classification:

Year Founded: 1971

Become a Magnet for Talent. Know Your Chemistry.

HATTIE: Adhesive Systems makes the glue that holds together the packages for many products including Miller Beer.

GEORGE: This particular product that comes off the pelletizer, okay – this is something that flows much much better in certain kinds of systems. We're always marrying our product to a customer's process. And all the processes are different.

HATTIE: Okay, so what customer is getting these little pellets?

GEORGE: Well, right now Miller Brewing gets this one.

HATTIE: Miller Brewing – and what will they do with this?

GEORGE: This goes into a system and it flows beautifully, like marbles. And then it goes into a melt process and becomes liquid and that in turn is applied to packages and boxes.

HATTIE: And so when I take Miller off the shelf at the grocery store –

GEORGE: If you are strong enough to pick up a 24-pack – it is not going to break because our glue is on it. Simple as that.

HATTIE: Claudette Nicholas is Corporate Quality Manager.

CLAUDETTE: I have a PhD. in engineering and I'm doing the PhD. in quality.

HATTIE: So you love school – Right?

CLAUDETTE: I used to – (laughter)

ARNOLD: In the years 1981 to 85 – George and I went through revolutionary evolution. We demanded both of the business and ourselves to re-approach the way we were conducting ourselves. Prior to that time, we sold based on our personality – we did not sell on the basis of technology.

HATTIE: What was the big insight -- the light bulb -- that led you to do the reinvention, the internal revolution?

ARNOLD: You have contact with all of this major industry. You recognize you have access. Personality only goes so far. We were confronted with a challenge and we surmounted it. We capitulated. We invested into ourselves in a big way. We insisted that we be more creative, more innovative. We insisted that we hire better people.

HATTIE: What is chemistry? It's all about basic structures, the building blocks, bonding, coherence.

ARNOLD: Up until now, whenever we went to industry, we had to put the investment not only into research and development, but also into manufacturing up front. We finally established a base. Industry accepts the fact that we may have some level of sophistication and maturity. So we just received our first contract, a long-term agreement from Vestion, that makes use of this new technology for making rubber parts for the heating and air conditioning system on cars. And we were fortunate enough to receive a six and a half million dollar contract and now, we are putting the plant together.

Editor's note: Arnold goes on to say, "Our company will be responsible for recycling huge amounts of rubber (tires), removing a blight off the face of earth."

DR. RAJAN EADARA: Here, what we have done is, we have incorporated the recycled particles – the rubber particles...

HATTIE: Dr. Rajan Eadara, who received his PhD in chemistry from right here in Detroit, is Vice President of Research and Development and is in charge of the lab.

Dr. RAJAN: ... so we have increased the efficiency of manufacturing tremendously -- by using the recycled materials – and the part weight is about 65 to 70 grams.

HATTIE: So it is half the weight?

Dr. RAJAN: Half the weight.

HATTIE: Through the ingenuity of Dr. Eadara's team, Diversified Chemicals is making a part faster, cheaper and better. While the old part uses virgin rubber, the new uses recycled. While the old requires 15 minutes to set at super high temperatures, the new sets at room temperature in just one minute.

HATTIE: So you hit a homerun with this?

Dr. RAJAN: Yes – this is all conceived here in this laboratory, through the discussion of people. So that is where open mindedness helps. People come up with ideas -- which we can implement into practice very very easily.

GEORGE: We are a magnet for talent. And given that we are that magnet, we are the recipients of the best that they have to offer. Traditionally, immigrants coming to this country had a tremendous work ethic and mindset. That is what they bring to us.

Not a member yet? Learn!  Be empowered! Join us!