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Last Update: Sunday July 25, 2021

Key Idea: Be Generous

George Hill says that they always win when they give.When they see a need, they try to fill it.  This ranges from helping kids be successful in a summer job to rebuilding the entire neighborhood.  More...

Key Question:


Do good things in your community as George and Arnold are doing.

Summer is a time to become a mentor to our children. We all need to consider how to hire them for the summer and reward them for good work. George and Arnold could not say, "No" during an economic downturn, so the students still came for summer work. They created a couple of jobs selling bulk paper. Both made a few bucks. Then, Arnold says, "...we forgot to close the telephone line."

Q: Do you think Arnold really forgot, or did he see a business model and an opportunity?

A: From getting to know Arnold in the three days of the shoot, we believe him. He moves too fast to think about one or two telephone lines. But, we can also see the support people at Diversified unwittingly answering the student's telephones and fulfilling orders.

You can well believe that within that month of September, George and Arnold made a clear decision to put somebody in that role full-time to test the model further. Today, it is a $35M business.

Think about it

What could you be doing to help people of all ages help themselves? Who might need a job in your neighborhood?

Clip from: Diversified Chemical Technologies

Arnold Joseff and George Hill

Detroit, Michigan:  There is no alchemy within the deep success of Diversified Chemical and her founders, Arnold Joseff and George Hill (pictured above). Rather, it is the right mix of ingredients -- attention to details, adherence to rules and procedures and exacting standards, fiscal responsibility, personal accountability, and an investment in their people and community -- that produce results that consistently meet their customer's expectations and exceed their customer's requirements.

Arnold and George opened Diversified Chemical Technologies, Inc. in 1971 and today it is the holding company for four subsidiaries: Adhesive Systems, Coat-it; Diversified Chemical Technologies, and Paperworks. Together the companies employ over 200 people -- 50 are chemists -- and they generate over $150 million in annual sales.

In the '80s they decided to stop being sales-driven and to become innovation-driven. They reinvented the entire business. They took their lab off the back burner and turned up the heat by putting it at the very core of the company. It meant putting technology ahead of personality as a way of defining their competence within their industry.   These two broke the mold then reinvented it.

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Diversified Chemical Technologies (GH)

George Hill, CEO

15477 Woodrow Wilson
Detroit, MI 48238

Visit our web site:

Office: 313-867-5444

Business Classification:

Year Founded: 1971

Be Generous

HATTIE (Voiceover): At Coat-it they also make thumb grade sealant.

HATTIE: All right, tell me why people need it.

EMPLOYEE: What this does is when they put this in the plant – on a line of cars -- sometimes they will have a hole in the body. They use this to fill the hole. They take it – put it on with their thumb like this – flatten it out, fill the hole, then it gets baked and then they can paint over it.

GEORGE: We are your answer for everything that falls into organic, organically and polymer chemistry for these kinds of product lines or processes.

HATTIE: Sonny George is the technical manager at Coat-it.

SONNY: Our policy is – the Quality policy itself is that we have to exceed the customer's requirements. That is our quality policy. So everything we produce and we sell, we make sure that it meets the customer's expectations and exceeds the customer's requirements.

ARNOLD: Another company got started about that time and it was called Paperworks, Inc. And that was interesting because every summer we would make available a couple of jobs at Diversified Chemical for college kids – who would come in and work during the summer.

ARNOLD: Well, there was an automotive down-turn. And when our guys went on vacation, who were involved in manufacturing, we were happy to see them go. To take their vacation because, in reality, there weren't any orders. But at the same time we bought a copier. And there was a friend of mine who had a printing operation. And, Xerox was trying to sell us paper for 35 dollars and he was buying paper for 20.

So we turned to the two college kids and we said “You know what, we'll set up a paper company for you. And whatever you sell, and whatever profit you make, you're welcome to keep.” And we put in a telephone line, we established the company. And low and behold one kid made $1,900 for the summer and the other one made $1,400. And then we forgot to close the telephone line.

One thing led to another. Today, we have Paperworks. And between itself and the joint venture that it has – I would say there is probably 35 million dollars worth of business, maybe 40. And that's America.

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