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Last Update: Saturday September 18, 2021

Key Idea: Make it a Priority to Create Wealth for Employees

Employees at Rodgers Chevrolet share in the success of the business with a great work environment, opportunities for growth and financial reward.  More...

Key Question:


Make sure they are making money and managing it so they are secure financially.

This does not mean that you over pay people, it means you create opportunity for them to accumulate wealth.
Q: Why is this a worthwhile goal?

Most people don't know how to manage money and need some education about the way money works. Some business owners we know, including Pam, not only offer general training to help a person improve their skills, their also teach personal money management. When your employees feel financially secure they are more loyal to you.

Think about it

What can you do that you are not now doing to help your employees accumulate wealth?

Clip from: Rodgers Chevrolet - Meet Pamela Rodgers!

Woodhaven, Michigan:  In a quiet suburb just south of Detroit, we go inside an American icon -- the car dealership -- to witness a "can-do" attitude in action. We meet a woman whose love affair with the car is as real and palpable as any romance going. And at this place where GM is sold, driving people to act upon that passion is her business.

Pamela Rodgers is the owner of Rodgers Chevrolet.  We learn that key to her repeat business success is service. From her originally designed, colorful waiting area featuring a speedway theme to a team of highly skilled service advisers, Rodgers Chevrolet is a company that never misfires when it comes to building long-term relationships with customers. This is a team that's as well trained in the mechanics of human dynamics as they are the electronics of today's automobile engine. Keeping that relationship running smoothly is a matter of individualized communications where customer satisfaction is not an optional service.

Pamela's story is all the more unique in that she is one of the few women in the world to own a dealership in her own right. It wasn't passed on to her by her father or a husband, and she took a failing location and turned it around.

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Rodgers Chevrolet

Pamela Rodgers, CEO

23755 Allen Road
Woodhaven, MI 48183

Visit our web site:

Business Classification:

Year Founded: 1991

Make it a Priority to Create Wealth for Employees

HATTIE: Pam took me to see her new home under construction, then her parents arrived to have a look. Until now, Pam has lived her entire adult life in rented apartments. As she had to keep investing cash in her education and then in Rodgers Chevrolet.

MOTHER: I remember vividly the day that she announced that she wanted to become an automobile dealer. We were having dinner and conversation was going very ordinarily and she announced, "guess what?" I said, "What is it?" She says, "I have an announcement to make." I said, "Gee, let's hear it." So she said, "I am going to become an automobile dealer." Of course, I choked. I couldn't believe it. Because, it was so – so far fetched from what she's always done. And that is a pretty tough arena. And being a mother, you naturally think – well, my little girl is going into this tough competitive arena. I know she has what it takes, but – so I did have the reservations. But her father said immediately, "Go for it!"

HATTIE: Back to the dealership, Pam had more to show me. (Hattie and Pam arrive in Pam's yellow Corvette.)

HATTIE: So do you love it (the Corvette) because it goes fast or do you love it because it looks great?

PAMELA: Both – it goes fast, it looks great and it drives like a dream. It can corner.

HATTIE: It can corner – we got to get one.

PAMELA: Yeah – this one's for sale. (laughs)

HATTIE: Spoken like a true dealer.

PAMELA: That's the whole idea, you want to provide a place where people can earn a living and prosper. If they can have a comfortable living environment – and they can feel comfortable in the environment in which they work and grow and provide shelter for their family – and needs for their family. Then that's a win-win for everyone. And that is what business is all about, providing good service for your employees, for your communities. And growing.

JIM FREEMON: This dealership is doing a lot more things right, in my opinion. And that's why I came here. I watched from another dealership as this dealer got better and better and better. And I realized – hey – something is going on over there.

PAMELA: I was going against the grain at that time -- I was a woman, I was minority. They didn't think women at that time had what it takes to make it in this business. They thought this business was too challenging – too competitive -- that women were too frail, too gentle. That they just didn't have that tough skin to be successful in this business. So, yes, I was going against the grain, but when you're the underdog – and that is exactly what I was – there was more people trying to push me out of the way. So I was the underdog and there is always somebody rooting for the underdog. So you have to find those mentors, find those people, find that support system. I mean, it's difficult to do -- easier said – but as many people are trying to push you away there is somebody in there trying to help.

FATHER: She has been a success -- I am still expecting her to do more and more in the business. I don't think -- even though she has reached this pinnacle of success, that she has reached the top. And I expect her to do more and I know that she is trying to mentor and help many other women, black and white, come into the dealership.

HATTIE: What did she say to get you -- to entice you to come?

DIANE: I really, at the time, wasn't going to work for any more dealers because I enjoy the auditing phase. But I have never worked for a woman – Pam is the first woman I have ever worked for – and it was a challenge. And I enjoyed working for her.

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