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Last Update: Monday June 21, 2021

Key Idea: Go After the Chinese Market

With Internet translation services the world becomes one marketplace.

Key Question:


Use translations services to make your products and services available to the world.

Q: How can your small business get a piece of the action in China?
A:  Maybe you can't, and maybe you don't even want to, but we want you to think big and think global. KMPInternet has developed online translation services for China in hopes of bridging the language barrier that may seem ominous to most of us. The Los Angeles-based Altoon+Porter architectural firm we studied here was able to go global by identifying new Americans who introduced Altoon+Porter their country of origin. Altoon+Porter now does over 60% of their business outside of the US.

You have to want to travel internationally. You have to be curious and you have to have a product or service that is not available in the country you want to sell to. There are many web sources to help. Start with our US Department of Commerce at and

Think about it

Should you explore an international market?

Clip from: Knowledge Management

Westerham and Stockport, England: In this episode of the show we go inside truly global businesses that are changing the way we know things and understand who we are. They are each uniquely helping us all get the information revolution under control and helping to open the way to a knowledge evolution.

You'll meet Miles Corbett and David Bowden and their team in Westerham, England. In their hands information becomes knowledge, and their programs are saving businesses millions of dollars every year.

Then later in the show, you will meet Bill Daring, Jon Keefe, Nick Smith and the team at KMPInternet of Stockport. They are eliminating mundane tasks from the work area and creating access paths over the barriers between languages.
Historically, if knowledge were on a grocery shelf, it would have been among the most perishable items. Here we meet people who are giving knowledge much more shelf space, at a much lower cost, and as a durable good.

Today intellectual property is as important as physical property. Physical property sustains the body -- food and shelter; intellectual property sustains the mind, imparting meaning and value to life. 

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Bill Daring, Chairman

Regent House
Heaton Lane, Stockport SK4 1BS

011 44 870 868 8900

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Office: 011 44 870 868 8900

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Go After the Chinese Market

BILL: You have the banners that will come up there, so they'll be rotating.

(Voiceover) So what we want is we want computers to be more friendly, and now you can make your screen look like anything, and you can make it work intuitively. And now we're looking at how that will move even further forward. For example, natural language query and machine translation.

We went to China a couple of years ago and found that they really do need access to Western sites. They're very hungry for knowledge. They want to do business with the West, but one of the barriers is language. We looked at using machine translation modules to create Web sites that would translate into Chinese to start off with at the touch of a button. And we've created the model in which we could do that. One of our goals is actually to ensure that companies see the advantage of this and then incorporate that technology into their sites.

Now initially, our target has been governments because governments want to promote exports to various parts of the world and they want to do it with small- or medium-sized enterprises who can't afford that kind of technology. So hopefully, we're looking to government bodies to build translation sites that can be used in everybody's Web site. You can actually get a button on your own Web site using this as a server to create the language change. So it doesn't have to come through this particular site, it can come through your own site. But clearly, we have to link the two.

HATTIE: Do you think every business today is a global business?

BILL: Yeah, I think it is. I think it is. Business generally is e-enabling itself. It's putting processors in that cut the cost and give better benefit to their customers. So as small businessmen, we've got to recognize this is going on.

NEW POINT #13: Force Marketing and IT To Work As One

HATTIE: (Voiceover) The three partners were proud to take me to the Manchester Airport because the work they did for this big customer won KMP international recognition. So why do you think your advertising background has been an advantage for KMP?

JON: Well, I think for the first time, the Internet made two departments in organizations really have to understand that they've got to talk to each other on a regular basis. And that's the marketing communications department and the IT department. We have translators between them because the two departments and our clients don't understand each other. But you uncover this pain that they've got by translating between the two departments and making them understand, how, by working together, they can be much more valuable to each other.

HATTIE: It seems to me most Internet companies today are run by technology people.

JON: Absolutely. You open a door and you chuck a piece of meat down a black hole and some software comes out again. That doesn't have an interface around it. It doesn't have a front-end look and feel. And that is a real issue today. (Voiceover) Positive business impact--that's what it's about. We have to add positive business impact through integrating marketing and technology. The best fun bit about it is actually making it happen under any circumstances. And you have to take circumstances into account you can't even begin to imagine in the first place. And every time a wave crashes on the beach, you've just got to get up again and get on with it.

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