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Last Update: Friday September 17, 2021

Key Idea: Adopt the Musketeer Mentality

The KMP Internet partners inspire a team approach to getting work done.

Key Question:


Use metaphor to inspire yourself and your whole team.

Q:  What is, "musketeer mentality" and why does Jon say it is important to the success of KMP Internet?

  The novel, "The Three Musketeers," set in seventeenth-century France, is a tail of adventure and intrique. One man comes to Paris in hopes to join the court's musketeers and does so by proving himself with daring deeds. The musketeers could be described as a group of swashbuckling adventurers who coined the mantra, "One for all and all for one."

Rather than saying that the employees at KMP Internet are team players, Jon says they are musketeers. Words are powerful. What young man wouldn't want to be a musketeer if it means his life will be full of fighting evil, riding fast horses, engaging in sword fights and getting the girl in the end? The publishers of the book say, "raise your sword high, mount your noble steed, and prepare to thrill to Alexandre Dumas's rousing tale of courage and camaraderie!"

By saying that the team at KMPInternet are, "one for all and all for one," Jon is using the power of collective consciousness which is a quick way to impart a complicated idea. He doesn't have to say, "I want you to be adventurous, thrill-seeking men who will work tirelessly for the good of the group becuase camaraderie willl be rewarded." All he has to say is, "We are one for all and all for one." The images of the book flood the minds of the men who work for Jon and they are proud he considers them to be musketeers. Not anybody can be a musketeer.

Think about it

Should you buy everybody in your company a copy of the book or rent the movie for your next team meeting?

Clip from: Knowledge Management

Westerham and Stockport, England: In this episode of the show we go inside truly global businesses that are changing the way we know things and understand who we are. They are each uniquely helping us all get the information revolution under control and helping to open the way to a knowledge evolution.

You'll meet Miles Corbett and David Bowden and their team in Westerham, England. In their hands information becomes knowledge, and their programs are saving businesses millions of dollars every year.

Then later in the show, you will meet Bill Daring, Jon Keefe, Nick Smith and the team at KMPInternet of Stockport. They are eliminating mundane tasks from the work area and creating access paths over the barriers between languages.
Historically, if knowledge were on a grocery shelf, it would have been among the most perishable items. Here we meet people who are giving knowledge much more shelf space, at a much lower cost, and as a durable good.

Today intellectual property is as important as physical property. Physical property sustains the body -- food and shelter; intellectual property sustains the mind, imparting meaning and value to life. 

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Bill Daring, Chairman

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Heaton Lane, Stockport SK4 1BS

011 44 870 868 8900

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Adopt the Musketeer Mentality

HATTIE: (Voiceover) Jon Keefe, like Bill, is a founding partner.

JON KEEFE: I guess I make the company work on a day-to-day basis. Make sure that everyone understands exactly what they need to do, why they do it, when they need to do it for.

It's kind of like a doctor's surgery. People are in and out every day. These guys all in here and the guys over in the sales office, it's a musketeer thing. It's all for one and one for all. And you have to create that kind of mentality.

HATTIE: (Voiceover) Nick Smith is the newest partner.

NICKK SMITH: And I'm the technical director. That's the official title. What it actually means is that I tend to get involved at the beginning of a project to work with clients. I'm actually seeing what they're going to do within the project technically.

HATTIE: So tell me what goes on in this room.

NICKK: This is the studio.

(Voiceover) The studio's comprised of three distinct teams, really--the creative team, which is basically the people who come up with the ideas for the visuals and the look and feel of applications that we put together. Then there's the multimedia team, who take those visuals and make them into working animations and HTML layouts. And then there's the technical team, and what they do is really put the code behind the screens to actually make the application work. So they put the code work behind it.

ROGER: Nickk, can you give me a hand with this last... events?

NICK: Yeah. Sure. What's up?

(Voiceover) Well, everyone is--it's completely a team effort, basically. The person who controls the actual work through the studio--we have several projects going on at the same time, so Roger looks after the work flow of the studio and decides who should work on what.

ROGER: I'm the production manager in the studio, so my main job is to make sure that everything gets done in time and to schedule.

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