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Key Idea: Give Employees Unlimited Connections

Employees at Transition Associates can work from any where in the world.

Key Question:


Give them flexibility.

Q: What is the benefit we gain as leaders when we find many ways to communicate with employees and when we provide employees many ways to communicate with each other?

Communication facilitates warmth, mutual respect, awareness of the needs of others, bonding and a way for leaders to even coddle the team. David and Miles are so good at this that in six years no employee has left their company of his own volition.

Q: Do employees really need to be coddled?

A: Even in this all male organization, the founders were surprised to discover that the answer to this question is, "yes." We believe everybody wants to be coddled. The Merriam-Webster Dictionary says that to coddle an egg, one cooks it, "in liquid slowly and gently just below the boiling point." The dictionary also says that to coddle means to, "treat with extreme care." A synonym for coddle is pamper and the definition of pamper is, "to treat with extreme or excessive care and attention." Other substitutes for the word coddle include: spoil, baby, humor and indulge.

Most of the Transition Association employees work from their homes and only come into Westerham to the office every 90 days. At these quarterly gatherings there is plenty of laughter and prizes are awarded. In between, the entire company is on chat all day everyday. Even these men enjoy reading about how another person's evening went or how the other guy's sports team is doing. Even the most independent of spirits wants to check in with other people and feel a connection to a purpose greater than themselves.

In other companies we have studied here we have heard owners say that their number one goal every day it to make sure everyone is happy. You can bet those owners are running around doing what might be described as coddling and pampering. All of this effort pays off because people are more productive when they feel loved, appreciated, recognized and respected.

Think about it

What can you do to pamper, coddle, spoil, baby and humor the people you want to keep on your payroll?

Clip from: Knowledge Management

Westerham and Stockport, England: In this episode of the show we go inside truly global businesses that are changing the way we know things and understand who we are. They are each uniquely helping us all get the information revolution under control and helping to open the way to a knowledge evolution.

You'll meet Miles Corbett and David Bowden and their team in Westerham, England. In their hands information becomes knowledge, and their programs are saving businesses millions of dollars every year.

Then later in the show, you will meet Bill Daring, Jon Keefe, Nick Smith and the team at KMPInternet of Stockport. They are eliminating mundane tasks from the work area and creating access paths over the barriers between languages.
Historically, if knowledge were on a grocery shelf, it would have been among the most perishable items. Here we meet people who are giving knowledge much more shelf space, at a much lower cost, and as a durable good.

Today intellectual property is as important as physical property. Physical property sustains the body -- food and shelter; intellectual property sustains the mind, imparting meaning and value to life. 

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Transition Associates (DB)

David Bowden, Co-founder

52 Paynesfield Road

44 1959 543 900

Visit our web site:

Office: 44 1959 543 900

Business Classification:
Information Services

Year Founded: 1995

Give Employees Unlimited Connections

DAVID: (Voiceover) We use the Internet to communicate. That's a big thing for us. I mean, the thing we use every day is just the chat. And we've found that it has really changed our business. It has really made a substantial difference.

What we've found is that for people who are working from a home office, there's a real isolation problem and there's a real `stay in touch and feel where the business is at' issue. And Internet, you know, just using the chat, where you come in in the morning, you turn on your computer, you get into your office, up comes your chat, and on the list of who's in, who's online, bip, up comes somebody. As soon as they come in, I can say, `Hi, Jeff. How are you doing?' `Hi, David. Pretty good.' You know, `What kind of a day did you have yesterday?' You know, `What'd you do last night?' And simply just chat.

MILES: In the six years we've been going, not one person has left the organization, all right? (Voiceover) We have immense stability. People have grown. And we have a family culture in business. It works very well for us because the word that will keep recurring in the things that I talked about is trust. So we have very high levels of trust internally. We have very high levels of trust externally.

HATTIE: Why do you think you've never lost a customer?

MILES: Oh, trust. Utter trust.

HATTIE: But, again, how are you interfacing with that person?

MILES: We serve our customers. We listen to our customers and we meet their needs, whatever level of personal sacrifice that takes from us.

DAVID: You have to be able to envision what could be, and from the basis of your experience and your skill, believe that you could get from A to B. And this manifests in different ways. So for me, if I see a problem, I think there has to be a solution around here, there has to be a solution.

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