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Last Update: Thursday July 29, 2021

Key Idea: Access Free Help

Monica Morgan went to her Small Business Development Center in Detroit and discovered that she needed to raise her prices.

Key Question:


Arrogance will keep a business owner from asking for help even when it it free.

Do not fail. There is an SBDC within miles that can help you. We get email every day from people asking for help. We refer these folks to their local SBDC and SCORE volunteers. There is no excuse for so much small business failure -- within the first year over 70% fail or simply do not get started (these folks kept the day-time job). With every failure comes the heartaches, lost dollars, and so many broken relations. What a blessing it would be if that rate of failure could be lowered.

Q:  Why are so many of us reluctant to ask for help?

A: There are many reasons and here are the ones we can validate with case histories. Owner have said to us:

1. There's no one out there who would be willing to help.

2. There's no one who has had this particular problem before.

3. I really need to figure this out myself because I will learn through the failure.

4. I don't want to admit to anyone the real truth about where I stand now with my business.

5. I assume every business owner struggles so I have to too.

6. I feel silly asking anyone about something so trivial as this.

7. I ought to be able to do this by myself.

We suggest that you displace any and all of these thoughts with: who out there should I call? We have found that successful business owners are always willing to tell you how they handled the problems you are struggling with today. Don't ask owners who are in trouble themselves as they are not generous with their time and you only want to ask the winners for advice.

Then of course you can go to a Small Business Development Center for free and low-cost consulting and classes. There's no good reason for you to fail in business.

Think about it

Why are you struggling alone?

Clip from: The Winners - SBA Awards

Every State & Territory of the USA: Each year the United States Small Business Administration (SBA) recognizes one owner from each state and each territory for their creativity and tenacity and for creating jobs. The SBA is the only agency in the federal government chartered to help turn dreams into realities. And it could be argued, this agency is closest to the intent and the results of the American revolution, that is, to make it possible for businesses to grow.

Since 1963 the President of the United States has issued a proclamation calling for the celebration of Small Business Week.

In this episode of the show you meet the Small Business Person of the Year from Hawaii, California, Wisconsin, and North Carolina. You'll also hear from winners from Maryland and Montana. You'll also see  winners from Delaware, Guam, Maine, Massachusetts, Mississippi, Missouri, New Mexico, North Dakota, Oregon, Rhode Island, Montana, South Dakota, Texas, Utah and Washington.

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Monica Morgan Photography

Monica Morgan, Founder

500 River Place Drive
Suite 5109
Detroit, MI 48207

Visit our web site:

Office: 313-259-7005

Business Classification:

Year Founded: 1990

Access Free Help

HATTIE: The US Small Business Administration was established in 1953 for the purpose of making it easier for small business owners to get funding.
Today it provides financial, technical and management assistance to those who want to start, run and grow a business. It manages a portfolio of business loans, loan guarantees and disaster loans worth more than $45 billion, in addition to a venture capital portfolio of $13 billion, which makes the SBA the nation's largest financial backer of small businesses. None of us can actually go to the SBA for a loan. If you need money, go to one of your local bankers who are approved by the SBA to make loans which are then insured by the SBA. The good news is there are banks everywhere in the country that are small business friendly.

HECTOR: Good morning. Steve Nygard, Steve Ruder, and Joe T. Couch of Glimpses (Guam Small Business Person of the Year): Good morning.

HECTOR: Good morning. Good to see you.

HATTIE: (Voiceover) Administrator Barreto greets winners on the Mall. As head of the SBA, one of Mr. Barreto's primary goals is to educate the country about the services provided by his agency. HECTOR: So, John, do you have a question for me?

JOHN J. ELKHAY (Rhode Island Small Business Person of the Year): As a matter of fact, I do. I got some literature from the SBA, and I was wondering what is a SBDC?

HECTOR: Well, an SBDC stands for Small Business Development Center.


HECTOR: SBA has about 1,500 of these centers all across the United States. Oftentimes, they're located in universities or non-profits. They do a wonderful job. They provide technical assistance and education to small business to really help them get to their next level of success. And they do a lot of things. They can help put a business plan together, they can help put a loan package together. They can teach people about marketing and merchandising, how do you hire employees. JOHN: That's great. Because the market plan is a big deal. Loans are the biggest deal. And then if you don't know how to merchandise and reach your clientele, you're out of business. Unidentified Man #5: Look my right, your left.

HATTIE: (Voiceover) Monica Morgan, owner of Monica Morgan Photography in Detroit, Michigan, went to the Wayne State University Small Business Development Center when she needed help. Pat Salo was her consultant.

PAT SALO (SBDC Consultant): Most small business owners are technicians. They do something very well. And it really is their passion. And Monica Morgan is a prime example of someone following their dream and their passion. Unfortunately, they cannot do everything themselves.

MONICA MORGAN (Monica Morgan Photography): And Pat was looking at me in amazement when I said, `Look, my problem is not getting business. My problem is maintaining the business.' There's so many things--the taxes, the accounting, just all kinds of things that don't even involved photography and I'm still trying to learn photography.

SALO: Now that's where we come in, because there are methods and procedures and things that can be implemented that will free the artist and the technician, like Monica, to do what she really should be doing, and that's to be developing her photography.

HATTIE: What did Pat tell you to do to solve your problems?

MONICA: Pat told me I had to raise my prices. I'm, like, `Pat, oh, I can't raise prices. I have too much equipment. I have to pay the MasterCard.' Pat said, `Monica, you've got to raise your prices.' And I was a little resistant. But I did. I raised my prices. And I didn't notice a drop in my clientele.

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