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Last Update: Thursday July 29, 2021

Key Idea: Strive for Perfection

Henry Chin told us that Ziba Design  is good at what they do because they all strive for perfection. They push themselves and the company.  More Ziba

Key Question:


The Anglican Rev. John Wesley based an entire theology around a doctrine of Christian perfection and an entire denomination evolved as a result.

Yet, we certainly all fall short of being perfect and the quantum physicists among us know that there is an inherent chaos deep within the fabric of things. So, we are relegated to perfect moments -- flashes of insight or bliss or knowing.

Q: We grow up learning the basic comparative analysis -- good, better, best -- but what is the best? Can anything ever be perfect?

A: Sohrab would answer, "No, you know it can be done better." At Ziba, they challenge themselves to constantly take the next step on the road to perfection. Just as they know it will never be totally and in every way perfect, they know they can always do better.

This is a subject near and dear to the heart of our executive producer, Bruce Camber. He has made a study of the physics and theology of perfected states for over 25 years. He found that throughout all of science and all religions, each in some manner shares the three conditions that define the continuum of perfection.

This is what he has found:
1. The most simple perfection is order; here there are continuity conditions.
2. A higher perfection is defined by a relation and here that relation is experienced as a symmetry.
3. A transformative perfection is within real time; it is a dynamic moment that is experienced as harmony.

Along that continuum, the possibilities approach infinity for higher or transformative perfections. Or, as your Mom always said, "There is always room for improvement." 

Think about it

Is your business the best that it can be? Is it getting better with every product or service it delivers? Have you created an environment in your company where your team constantly strives for perfection?

Clip from: Innovation and Invention with Michael Novak

Washington, DC and around the world:  What drives people to challenge the status quo? go out into the unknown? try to create things that have never been seen before? Why do these people work so hard and stretch so far? Everybody talks about them, saying things like, "Crazy!" "They'll kill themselves."  "They're in a world of their own."  Yet, these daring people, driven by principles and dreams, are changing our world for the better.

We turned to scholar, Michael Novak, of the American Enterprise Institute for insights.  Novak would like to see this innovative spirit take root throughout the world. And, it is.

Ziba Design, Inc.

Sohrab Vossoughi, Founder, CEO

334 NW 11th Street
Portland, OR 97209

Visit our web site:

Office: 503.223.9606

Business Classification:
Design, Invention,

Year Founded: 1991

Strive for Perfection

HATTIE: (Voiceover) The theology of perfection was preached in the US from the 18th century fiery pulpit of John Wesley.

HENRY CHIN: Internally we all strive for being a perfectionist. I mean that's what it is, the quality we're pushing ourselves and as a whole we push the quality of the total of the company.

SOHRAB: We are never satisfied with what we design. If we ever become satisfied in what we do then that's the end of us. Meaning that there is always a better way to do it. There is always a way to enhance it.

HATTIE: (Voiceover) And Michael Novak believes the desire to improve drives discovery, while faith sustains.

HATTIE:  All right you say in 'Business Is Calling' that small business owners as a segment -- they practice more religion both in attendance at church or synagogue and they maybe believe more religiously than the general public.

MICHAEL: I was surprised by that, but that's true. There are surveys of the American elites, 30 or 40 of them, and one of the surprising findings is that among the elites: journalists, lawyers, architects, political activists, Hollywood people, doctors, lawyers and the rest. Among those elites, people in business -- the three that are most religious, besides the clergy here, are athletes, the military and people in business. And among the least religious are Hollywood, journalists and political activists.

ALBERT BLACK: Now if he's agreeing with you that he's been satisfied or we are still having that situation...

HATTIE: Albert Black is founder of On Target Supplies and Logistics.

ALBERT: The reason I went into business is the same reason I'm in business today. We wanted to create jobs and to hire people. We think that's God's work, and that's what we wanted to be involved in.

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