My Library and Courses
Last Update: Thursday July 29, 2021

Key Idea: Generate Energy Naturally

Founder Scott Mooney is energetic because he is doing what he does best.

Key Question:


Do what you do best and just be yourself.  With Scott, what you see is what you get. If you spend any time with him, what you hear is from the heart. He has no hidden agendas, no pretensions and no ambition that is not fully displayed for all to see.

Q:  Why is authenticity hard to achieve?

Most people are swept up in concern about what other people think and what other people are doing. Too much time is spent posturing, maneuvering and spinning. All of this activity drains off energy but Scott is simply not deflected by others off of his own path. We find that many small business owners are like Scott which is why these people are our closest friends.

Some might argue that Scott is hard-headed. To those who aren't clear about what is important to them, a person who is clear can seem narrow and naive. There's that word again: naive. Scott would agree that he knows what is important to him and if others think he's uninformed or unsophisticated, that's fine with him. We find this style original and fresh.

Think about it

What is robbing you of energy? Do you feel your actions and words align with what is truly important to you?

Clip from: Country Supply

Ottumwa, Iowa: Meet Scott Mooney, the founder of Country Supply.  Scott has over 450,000 customers throughout the USA and in several countries generating over $17 million in annual sales.  Since the taping of this episode of the show, Scott sold his company to a global business.  He got that unexpected knock on the door and an offer he simply could not refuse. 

Country Supply

Scott Mooney, founder

PO Box 369
Louisiana, Missouri 63353

Visit our web site:

Toll Free: 800-637-6721

Business Classification:

Year Founded: 1984

Generate Energy Naturally

HATTIE: At the age of 14, Scott discovered he was a merchant. He started buying and selling things to his neighbors, then expanded quickly to his entire community. He didn't even go to the high school prom because he was too busy at his own store filling orders and servicing accounts. He knows himself. He knows what he's good at and today's business reflects a continuous improvement cycle from those early beginnings.

Many people go through their entire life never finding what they love to do so they never get really good at anything. And life is a daily grind and struggle.

Scott says that time flies at Country Supply. For him, 1978 was like yesterday. Every day the hours just slip away unnoticed and everyone on his team wonders where the time went. Surely, we all know, time flies when you're having fun. But this is more than fun for Scott and the team. This is meaningful work.

Today, Scott is selling around the world and they're overjoyed with their contributions and work with those programs where horses are used in therapeutic ways to help people.

Country Supply is a success because Scott is totally authentic and true to himself. This authenticity is the fountain from which springs his `whatever it takes' customer service philosophy. It is the source of his energy and enthusiasm.

Need more of what Scott has?

Find your natural strengths and go with your own flow.

Not a member yet? Learn!  Be empowered! Join us!