Key Idea: Do The Tedious Work To TargetHorse owners spend millions to enjoy their hobby and many look for bargains. Scott spent years finding the names and addresses of these potential customers. More... |
Key Question:A:
Many people dream of having thousands of customers but only a few do the work that must be done to find and win them. In the book, Good to Great, Jim Collins writes that great companies pay attention to details and no task is too tedious. Scott and Marthalee used the good-to-great strategy and didn't even realize it. They wanted to build a list and no task was too small. Think about itWhat tedious task needs to be done for you to move your business forward? We guarantee, it is something that no one wants to do. Clip from: Country SupplyOttumwa, Iowa: Meet Scott Mooney, the founder of Country Supply. Scott has over 450,000 customers throughout the USA and in several countries generating over $17 million in annual sales. Since the taping of this episode of the show, Scott sold his company to a global business. He got that unexpected knock on the door and an offer he simply could not refuse. Country SupplyScott Mooney, founder
PO Box 369 Visit our web site: http://www.countrysupply.com
Toll Free: 800-637-6721
Business Classification: Year Founded: 1984 Do The Tedious Work To TargetHATTIE: When did you decide that this town was not big enough for you? SCOTT: Well, I figured I couldn't ship people in so the next natural thought was we'd just go into the catalog business. That way we could expose our products to tens of thousands and then hundreds of thousands of people. Voiceover: Stan and Diane McIntyre enjoy riding with their daughter. HATTIE: Do you have to make a sacrifice to have horses? Do you give us a second car? A vacation? DIANE: We gave up dune buggies. STAN: We gave up the desert and we enjoy this more natural mode of transportation instead of dune buggies and stuff. It is a high interest that our daughter had so we decided as a family to go ahead and get involved with it. And it has been nothing but good. HATTIE: How long did it take you to learn how to ride? BOTH: We're still learning. HATTIE: In about 1984, you had zero names. So how'd you get your first one?
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