My Library and Courses
Last Update: Monday April 6, 2020

Key Idea: Commit To Powerful Technology

Bruce Camber, the founder of  this television series, knows that small business owners can perform just like a big business if they buy and implement technology wisely.

Key Question:


Use technology.  Another way to say this is: you can be as big as your technology is.

Q:  What do Bruce, Bud and Ron use to get their work done?

A:  Technology. Bruce has three workstations in his home. One is his, one is Hattie's and one is for the editor of the television show. When the editor flies into San Diego from Dallas, he sits down to the same type of equipment he has back in Dallas. Out of Bruce's home, highly sophisticated computing is done to manufacture broadcast quality television which is fed to PBS member stations! This situation would have been unthinkable even five years ago. The cost of computing has dropped so much that a two-person company like Bruce's can now afford to own what was once only owned by post production companies.

While the cost per episode for making the television show has gone down over the years, the quality has gone up. And, the dollars are going directly to the talent, in this case the editor, not to overhead for another business. In addition, Bruce has had the television show streaming video since 1999. This was visionary and this is part of the reason the program wins sponsorship dollars. Bruce talked about edge servers for the video streaming and a big server for the web site which supports the television show. In addition, a new business is being launched,, which offers continuing education for CPAs online. This has been an enormous technology task and required huge investment and it is all being done from a home office.

Bud is connected to Bloomberg and has four computer screens on his desk. As an expert, he sells the distillation of information. With today's connectivity, Bud knows as much or more about his subject than the people who have physical offices on Wall Street.

Ron has email, a telephone and a fax machine and this is all he needs to run the real estate empire he has built over the past 30 years. This is different from Bruce and Bud. While these two spend most of their day connected to information and customers, Ron spends his time communicating with his management team. They are his eyes and ears in the physical world he built and about which he knows so much.

Think about it

What should be your next technology investment? What could you be doing if you knew more about technology? Where can you learn what you need to know?

Clip from: Home Alone - 17+ Million Sole Proprietors (USA)

In search of an endless summer

Bend, Dallas, San Diego and Santa Fe: In this episode of the show, we take a look at nine people who work and live within the same physical space. It has its own special challenges. 

We seem to be making the circle, back to a pre-industrial lifestyle, but with knowledge tools -- the integration of broadcasting, information (technology), communications, education and publishing -- that challenge us to look deep within ourselves to craft and sculpt our unique gifts to give back to the world.

There are about 17 million sole proprietors in just the USA; they are all unique and most have returned home to work.

We all must prepare today for the invevitable tomorrows.

Small Business Owners Everywhere in the world, We all will exit our business someday.

Visit our web site:

Business Classification:

Year Founded:

Commit To Powerful Technology

BRUCE: We have more tools right in this office than they had in the CIA ten years ago. We have so many tools, we don't need to go anywhere. We've got it all right here. There's nothing in those big office buildings that we can't have right here. There's no privilege behind the towers of the Fortune 500. They have nothing that we don't have. So why should we go anywhere.

The issue is who are you and what do you want to do with your life.

BUD: The main thing I have to do is produce an article once a week, and that takes a certain amount of time to research the article so you have to go to documents and you do mathematical modeling and you use all sorts of tools that you use in this field to get the information needed to do the article and then you write the article, and then you send it to New York and then you start fighting with the editors. For 20 years I was a consultant and people paid for my advice. I suppose you could say when I was a Professor at Berkley, people paid -- I wasn't giving advice, I was almost issuing orders to students.

HATTIE: That was the best part.

BUD: Telling them what they're supposed to believe. And now, you know, I write articles for Bloomberg and I get paid for articles and I do some expert witness work. In 1973, a CEO of a major company made about 45 times the pay of an average worker. By 1991 when I wrote a book it was up to 150 times. And now it's about 500 times the pay of a worker. There doesn't seem to be any rhyme or reason for some of these pay packages. And in studying these ratios of pay, I figure by about 2025 we're going to have the same ratio of pay in America as existed in 1789 when Louis XVI was King of France and you know what happened to Louis XVI, and by the way they got his wife too.

HATTIE: Right!

BUD: John Kenneth Galbraith wrote an article back in the 60's when the tax rate was 91% in this country. And he said he couldn't understand why executives were clamoring for raises when they had to give all but 9% away to the government. And he said the answer was the executives adopted the convenient way of looking, they looked only at their pretax pay. In effect, whoever has the biggest package is...

HATTIE: Wins. Is winning. Or is at the top of the heap.

BUD: Yes, yes. Males are always interested in size.

HATTIE: And I will say to everybody, that Bud has a huge house.

Not a member yet? Learn!  Be empowered! Join us!