My Library and Courses
Last Update: Saturday September 18, 2021

Key Idea: Turn a Problem into an Opportunity

When a customer drove her car across the sidewalk right into the restaurant, Cindy's grandmother laughed put a garage door in so she could drive in any time.

Key Question:


Create a mystic by telling your stories over and over. Every business, like every family, has a unique history including funny things that happened on the way to the office. You can capitalize on your unique history and humanize your business for your employees and customers by celebrating and immortalizing these events. Use scrapbooks, videos, web sites, photographs, whatever is most appropriate to make your company’s history come alive and give your business a unique character.

Think about it

As you built your business, what were the highs and the lows? What was the funniest thing that a customer ever did or said? An employee? Write it down, put it on the wall, and celebrate it!

Clip from: Mos Chowder

Newport, Oregon: Cindy McEntee came to our attention because she was the state of Oregon's Small Business Person of the Year. Then, when we looked further, we found many more awards and citations. To be selected as the study for a show, a business must come up on everyone's list as being " ... loved by their community and respected within their industry."

In this episode of the show, we continue our walk down the Main Streets of America to see how one person with a vision has transformed the town where she was born and where she has chosen to stay. Life here is so rich with the intangibles that even her children have returned to this little seaport town and are helping to build the business and family legacy.

From a little joint on a narrow little street to the big White House on Pennsylvania Avenue, we discover how a fisherman's hangout becomes a national treasure.

Go to all the key ideas and video of the episode...
Go to all the homepage for this episode...

Mo's Chowder

Mo's Chowder, A family

622 SW Bay Blvd.
Newport, OR 97365

Visit our web site:

Office: 541-265-2979

Business Classification:

Year Founded: 1951

Turn a Problem into an Opportunity

HATTIE: Cindy – why is there a garage door in your restaurant?

CINDY: Well, when I was about fifteen years old, I got a phone call in the middle of the night. My grandmother lived right on the hill behind here. "Something terrible has happened, you probably need to come down here." We come down to Mo's – in the middle of our restaurant is a "48 Plymouth with children in the backseat and a woman with this look on her face that you wouldn't believe.

HATTIE: Like that –

CINDY: Yeah – just like that. She was waiting for her husband. He had run in here to fill his thermos with coffee. They were going sports fishing down the street. She thought she had put the car in reverse, she put it in drive and gunned it and– the rest is history. The whole thing was actually so funny, because there were still people in the restaurant holding their bowls and their plates of food going, "What is going on?" The lady was beside herself, she just couldn't deal with it. I mean -- oh it was terrible. My grandmother just put her arm around this woman and she said," Listen honey, don't worry about it. We'll just put a garage door in and anytime you want, you can just drive right in." So anyway, there is the door and the picture of the incident.

HATTIE: Okay, let's see if this thing works. Okay – it's real – it's a real garage door.

Not a member yet? Learn!  Be empowered! Join us!