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Last Update: Tuesday June 15, 2021

Key Idea: Make It Convenient to Work

Marty Edelston has a home office and is only a short drive from his company headquarters.  More...

Key Question:


Don't waste time commuting.  Marty moved his company headquarters out of Manhattan after the 1993 World Trade Center attack.  He felt Manhattan was no longer a safe place for his employees and now most everyone who works at Boardroom lives close to the Stamford office as does Marty.  Everyone was shocked to discover how much easier commuting became when they no longer had to go into Manhattan.

Author and business guru, Michael Gerber, represents the school of thought that we all want to build a business that is a stand alone money machine which will function perfectly without us while we go do what we really want to do which might include golf and travel.

Hundreds pay Mr. Gerber, who has failed in business himself, thousands of dollars for consulting. It is in his writing and consulting that Mr. Gerber has found success. If we could interview him, he would probably tell us that he loves his work now that he is profitable. And, if we took Mr. Gerber away from his writing and speaking, would he have a business? Just a funny irony to ponder. Marty is doing what he really wants to do. His personnel and professional lives are seamless. His life is in order. He is at peace.

None of us wants to be a slave to our business and be tied so closely that we can not take a few days or weeks off. At the same time, there is simply nothing wrong with being like Marty. He loves his business. He loves being physically present there. He loves the people who work with him. And, most of all, he loves his purpose.

When does Marty work?

Nearly all the time. It is his play and he makes working convenient by having a workplace both at home and at Boardroom. A courier is often running material from Boardroom to him at his home office. His wife, Rita, goes into Boardroom earlier in the morning than he does and she brings to employees material that Marty had been working on the evening before or in the wee morning hours.

Think about it

How much time do you waste commuting? Do you have a fully functioning office in your home? Do you make it easy for employees to work from anywhere?

Clip from: Boardroom, Inc.

Stamford, Connecticut:  In this episode of the show we go inside one of the most productive businesses in the world (using the ratio, gross income to total number of employees). Where the Fortune 500 companies average under $300K per employee; in this small business, it is over $1M per employee.

How can any business be so productive? You'll learn right here.

Marty Edelston, founder of Boardroom, Inc. started this company in 1971. Today they are the publisher of the world's largest subscription-based newsletter, BottomLine Personal; this business with just 78 employees will do over $80 million in sales. This is about five times the productivity rate of the Fortune 500 companies.

He believes these results come from a powerful process he calls, I-Power. Marty believes every person has an endless supply of ideas, especially ideas to improve their workplace. Every week every employee is asked to answer two questions: What can I do to improve my work area? And, what could others do that would cause my work area to improve? Simple, brilliant, easy to do, so what are we waiting for?

Marty was 47 with three children at home when he quit his job as a salesman in the publishing business. He had worked for some of the country's biggest companies and felt there was a need for a publication that ". . . helps people live their lives in this increasingly hostile world."

All the key ideas and videos of this episode...
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Boardroom Inc.

Marty Edelston, Founder & CEO

281 Tresser Blvd
Stamford, CT 06901

Visit our web site:

Office: 2039735900

Business Classification:
Information Services

Year Founded: 1971

Make It Convenient to Work

 HATTIE: Hi. Welcome to SMALL BUSINESS SCHOOL. I take the job of selecting a teacher for the Master Class for you very seriously. And I'm proud that my search has uncovered wisdom, insight and experience with this next business owner that you are about to meet, the founder and CEO of Boardroom Inc, Marty Edelston.

MARTY EDELSTON (Founder and CEO, Boardroom Inc): This is great.

HATTIE: (Voiceover) Marty said we should always be asking ourselves, `What is the highest and best use of my time right now?'

He also said that his employees continually, through the years, ask for more and more computer power, and that their productivity increases with their knowledge of technology.

And that has been the case with me ever since I got my first computer, I want to know more and more. But right now, I feel like I need to know more about how to make my sales presentations more effective--the print materials. I've asked Stephen Jackson to explain how to do that.

If you've ever studied music, you may have attended a Master Class. A Master Class is not taught by a teacher, it's taught by a professional musician who makes a living doing music. Well, at SMALL BUSINESS SCHOOL our Master Class is taught by a master small-business owner. So welcome to SMALL BUSINESS SCHOOL Master Class.

(Voiceover) Marty Edelston is a genuine, card-carrying thinkaholic. His mind never stops. When he's not in the office, he uses a home office, a bedside table and an exercise bike as places from which to capture ideas. He brings work home every night and on the weekend. He solves problems, edits copy, reads and does correspondence at home, then his wife, Rita leaves early each morning to take the work in to distribute to employees.

RITA EDELSTON (Marty's Wife): OK. Can I leave now? I'll take your stuff in.


HATTIE: (Voiceover) He is as big on physical fitness as he is on mental fitness. Push-ups on the knuckles is simply run-of-the-mill for karate guys like Marty.

Why are you doing push-ups on your knuckles?

MARTY: Well, that's what they told me to do, and it feels good. It's very simple, you don't have to think at all, and it's just cleansing, so that the real aim is to have the focus on the first knuckle. And while I focus on the first knuckle, it rolls over to the second knuckle.

HATTIE: Why is the aim to focus on the first knuckle?

MARTY: Well, that's a good place to hit, if you're ever going to hit. But I see karate, really, as a conditioning program. There's nothing better than karate.

As you can see, it's just seconds, with no effort.

HATTIE: (Voiceover) And the punching bag is a great stress reliever.

MARTY: And then we can...

HATTIE: (Voiceover) The office is just a few minutes from home, so little time is spent commuting.

MARTY: I never wanted, incidentally, to start my own company. That was an accident... I didn't have that ambition, and we're not trying to make it a big company at the present time... because we have a mission, which is to help people make it in this increasingly hostile world.

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