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Last Update: Thursday July 29, 2021

Key Idea: Grow Your Own Leadership

Albert Black has developed his own team. In the beginning, he didn't have money to hire people with loads of experience. So, Albert hired people who he believed he could turn into leaders. More...

Key Question:


Create a career path so people can see how they fit into the future of your company.

Albert has a four-part leadership strategy.  He says you have to teach, preach, coach and counsel.

Teach means you show a person the details of how a job should be done, preach means you keep them inspired by making sure they know the company's purpose, coach means you control and direct the work, and counsel means you show empathy when a person has problems. As a leader of an organization, you must know how to do all four.

Albert has mastered each in his 15 years as a business owner and today he can afford to hire people with experience. Albert is doing what many don't or won't do. He is hiring "senior citizens." George and John have many years of experience and because they are "mature" they found it difficult to get jobs. Albert is blind to appearance--he looks at the desire of a person and he is not afraid to go against popular opinion.

Think about it

Who on your payroll now should be given a bigger job and more training?

Clip from: On Target Supplies & Logistics

Dallas: This is the story of Albert Black and his company, On Target Supplies & Logistics.  It is also about miracles where people are transformed; they learn about financial statements, become economically independent of debt, start serious savings, capture the power of principal-and-interest, and discover their deep-seated talents and gifts.   That's enough, but there's more.

You'll hear some of the most innovative human resource strategies from one of the most articulate people we know. And, you won't believe his results! This hard-nosed, well-grounded visionary lives, breathes, and acts on his two most basic faith statements, then asks for 100% and gives 125%.
Albert is a servant to his church and faith, his family, his employees, his community and his country.

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On Target Supplies & Logisitcs

Albert Black, CEO

1133 South Madison
Dallas, TX 75208

Visit our web site:

Office: 214-941-4885

Business Classification:
Distribution, office supplies

Year Founded: 1988

Grow Your Own Leadership

ALBERT: I think putting together a team of well-trained, highly motivated, customer-service-oriented professionals here at On Target is the key to success. I think hiring people like Lorene Brook-Smith...

Ms. LORENE BROOK-SMITH: And they don't teach you this stuff in school. They don't even prepare you for this type stuff in school. But it has been rewarding financially for my family and myself.

ALBERT: ...hiring people like Cherry Darthan...

Ms. CHERRY DARTHAN: I handle all the orders that are actually phoned in...

ALBERT: ...hiring people like Georgie Cornelius.

Ms. GEORGIE CORNELIUS: ...He makes you feel special and, you know, he pushes it out of you because a lot of times people don't succeed because they're afraid. So he really helps people there, and that's really rewarding.

HATTIE: All right. How do you get them, though? How did you get them to come to work for you?

ALBERT: I think what you have to do is share a vision. You have to go out there and make sure the people understand what it is that you're trying to do. You have to offer people that field of dreams. And once they see it, they'll come.

ALBERT: Share with them who you are and what your company stands for. Share with them as much as you can in a full day or two to let them know what that company's hopes, dreams, aspirations and desires are. What are the values of that particular company? And once that's said, ask them the question after those couple of days: Is this a place you really want to work? Let them know that there is a value totem and each and every person in that organization must adhere to that value totem. And if they don't, well, then they won't be there.

HATTIE: OK. Do this for me. Tell me what my field of dreams is. What am I walking into if I come to work for On Target?

ALBERT: On Target Supplies and Logistics promises people three things. We promise people an educational income. If you come to work with us, you will know how to run a business. We have absolute open-book accounting. You would know every expense in this business. You will know every revenue stream. You will know all the cost of sales. You will know how to run a business in a couple of years. That's the educational income.

We'll also pay you a psychological income. We want you to feel good about what you're doing at On Target Supplies and Logistics. Just coming in with that spirit de corps, that attitude that says, `Together we can climb mountains and win battles'--that's what we offer people, that psychological income of making a contribution every day that makes a difference. The last thing and the most important thing for some, the least important for me, is the financial income. We will pay you above market. We do not want to--you to think that coming to work for On Target Supplies and Logistics means that you've got to give up the opportunity to earn maximum salary.

We like to pay--bring people in, and over the course of their career here give them above-the-industry average and then so above the industry average that their desire to leave is based on the first two: psychological and educational and not financial.

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