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Key Idea: Provide a Learning Environment

At On Target learning is a priority and it isn't just learning how to do a specific job for which a person has been hired. It is about every employee improving their lives.   More...

Key Question:


Make sure they are learning. At On Target, Albert is the role model. Even after his company was enjoying great success, he got his MBA through SMU's (Southern Methodist University) weekend program. It took three years attending class most week-ends while working spending at least 60 hours a week at On Target.

Can a small business afford to fund employee education?

A: Albert says yes and explains, "We work with people on education. If you don't have a bachelor's degree, if you don't have a high school diploma, we'll send you back to school and we'll pay for it. Some employees have gone during working hours and we've paid them for that time. It's that important to us. I don't remember a situation where we've invested in education that I didn't feel like the company got more than a fair return." You think back: Are diplomas and degrees the only education Albert encourages? Answer: No. He teaches employees how to spend and manage the money they are earning and how to earn more money. Ninety-five percent of the employees are enrolled in the company 401(k) plan. Albert's goal is for every employee to become part of the "affluent class."

Each Friday morning he serves a hot breakfast and offers a training class on a variety of topics but all focused on personal growth and wealth accumulation. He says, "people are becoming members of the free enterprise system, they're saving, they're investing, they are building trust and for the first time in their lives are earning more money than they need to spend.

Think about it

Are you and your employees learning new things?  How do you measure the learning experience?  What educational opportunities do you provide your employees?

Clip from: On Target Supplies & Logistics

Dallas: This is the story of Albert Black and his company, On Target Supplies & Logistics.  It is also about miracles where people are transformed; they learn about financial statements, become economically independent of debt, start serious savings, capture the power of principal-and-interest, and discover their deep-seated talents and gifts.   That's enough, but there's more.

You'll hear some of the most innovative human resource strategies from one of the most articulate people we know. And, you won't believe his results! This hard-nosed, well-grounded visionary lives, breathes, and acts on his two most basic faith statements, then asks for 100% and gives 125%.
Albert is a servant to his church and faith, his family, his employees, his community and his country.

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On Target Supplies & Logisitcs

Albert Black, CEO

1133 South Madison
Dallas, TX 75208

Visit our web site:

Office: 214-941-4885

Business Classification:
Distribution, office supplies

Year Founded: 1988

Provide a Learning Environment

ALBERT: As a business leader I think what we have to learn to do is we have to listen and learn. Teach, preach, coach and counsel. I think we have to do those things in order to be effective leaders. If we don't prepare ourselves for that type of leadership, what we will find is the organization will grow bigger than us, consume us and we'll be at risk of losing our position.

HATTIE: All right. You said, teach, preach, coach and counsel. Can you tell me the difference?

ALBERT: Yes. I think I can. I think you need to start with listening. And have that become a learning experience. To teach is to come from the intellectual side for me. Preach is to be emotional, we need emotion in business. Coach, is to be able to control and direct. Counsel is to be able to be empathic with people and be able to give them advice and direction as they move forward with their careers.

HATTIE: (Voiceover) Albert put himself through college on a football scholarship and went on to complete his MBA from Southern Methodist University in 1995.

HATTIE: Would you advise going back to school to other--for other small-business owners?

ALBERT: I think it should be a mandate. The reason being we have to be leaders in organizations, not because of our positions, but because of the contributions that we can make to that organization. We have to continuously re-sharpen the saw, find new information, new strategies, new principles, new foundations to employ in our business. And if we don't do that, well, we can look to be fired as the leaders of our organizations. How do people fire us? They quit. I think leadership and the mandate on leadership is get the job done. If it means an ultimate sacrifice of giving all of your time and energy, all of your hopes, dreams, aspiration and prayers toward that endeavor, I think that's what we must do.

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