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Last Update: Monday September 20, 2021

Key Idea: Post Your Values, Vision and Philosophy

Put in writing your values, vision, philosophy and methodologies because they aren't real until you write them down. And after you write them down, put them up on the wall so employees and customers can see them.

Key Question:


Clarify your thinking by putting everything in writing.

Q: What is the value to a small business of documenting values, mission, vision, philosophy and methodologies? What if you only have a few employees…is it still worth the effort?

A: Absolutely! Whether it's the principles you conduct your business by (values), why you come to work every day (mission), or production processes (methodologies), all of these documents combine to make a clear statement of "this is how we do business here". Making that statement clearly and communicating it effectively to your team positions everyone for success and raises the quality bar. As your company grows, expanding your team is facilitated because the corporate culture is so clearly defined. 

Think about it

Do you have a written mission statement, vision statement and core values? What about polices, processes, and procedures? Job descriptions? Yes, it's a lot of effort, but the benefits are enormous.

Clip from: Ziba Design - Be well. Do it well. Then Do It Even Better.

Sohrab Vossoughi and his people seek a higher perfection.

Portland, Oregon:  "Be well. Do it well. Then, do it even better"  drives this industrial design firm. These creative perfectionists have come from all over the globe to work side-by-side with this man pictured above, Sohrab Vossoughi.  They want to be part of a team that can make a difference in this world and in their life.

"Strive for simplicity, innovation, human-centered interaction, visual interest, and efficiency." This is the calling card not just of a design firm; it is a calling card for all businesses for the future.

Ziba Design, Inc.

Sohrab Vossoughi, Founder, CEO

334 NW 11th Street
Portland, OR 97209

Visit our web site:

Office: 503.223.9606

Business Classification:
Design, Invention,

Year Founded: 1991

Post Your Values, Vision and Philosophy

HATTIE: The design philosophy of Ziba is spelled out -- strive for simplicity, innovation, human-centered interaction, visual interest and efficiency. Teams are constantly at work in one of Ziba's five project phases. First, they must understand the emotional and rational needs of the customer, the client and the competition.

RICH: You are looking at all of these different perspectives and you are finding which ones are the most relevant for driving the creative process.

HATTIE: Then, they conceive a concept – next, they capture ideas and articulate them in words, drawings and forms.

SOHRAB: We have a radius on the bottom and we have this ball joint ...

HATTIE: This phase is followed by the creation of a prototype and finally, the real product is born. (pause)

ILDEFONSO RESUELLO: We are making speakers.

HATTIE: The Styrofoam is an inexpensive way for designers to feel the product before it goes downstairs into the shop for real prototype building.

JAMIAN COBBETT: You can draw things that aren't actually possible. So, you get into 3D and that is when you actually find out the way the form works, the way it feels. It is very different from the way it looks on a sketch to how it actually feels once it is in your hands.

ILDEFONSO: It is almost like a lie. The fact that you don't really know how the surfaces behave. In 3D, you resolve all of that. You hope to get essentially the character of the product. (music)

SOHRAB: Word of mouth is the best way to bring in work. And that happened -- from day one – that project was our only project, that client was our only client. And we did our best for that client and we delivered way beyond what we promised. And the client expectation was always over delivery. We are our own worst competitors. We are like – I always tell everybody – we are like athletes. You try to beat your own time. We have a mission, we have a goal and that goal is to be the best in everything that we do. Anything that we have brought in – any service that we have brought in has been demanded to make it the best that there ever was – (pause)

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