Key Idea: Turn A Small Idea Into A Big OneFor decades, Dr. Neil Clark Warren was a one-person company. At the time of this story was taped, Dr. Warren had 3 million paying customers because he turned his small idea into a big one. After watching this video and reading the Q&A (case study guide), you can go to the homepage for this episode or click on the Key Question for other insightful answers and best business practices. |
Key Question:A:
There are as many as 16-million, one-person companies in the USA and they deliver a wide ranges of products and services to customers. Dr. Warren was a company of one when he offered counseling services. You can right now think of the one-person companies you turn to which might include the piano tuner, the architect, the hairdresser, the engineer, the Internet systems consultant, the mortgage broker, the lawyer, the CPA, the yard guy and the list goes on and on. Dr. Warren's company has taken the lead in the multi-million dollar online matching business and was bringing in $700 million in the year we taped this episode. Q: What is the difference between a business that stays small and one that grows A: The biggest difference is the market potential. After Dr. Warren spent years being frustrated because he couldn't help the married couples fix their marriages, he started thinking what he could do. Rather than staying with the small, ineffective idea of working with couples who should never have gotten married in the first place, he figured he could really help people if he could teach them how to find the right person to marry. Think about itWhat product or service could you offer that you're not now offering? Draw a diagram of the supply chain that your business finds itself in now. Who are your customers? What do they buy from you? What related products do they buy? Is there a gap you can fill? Clip from: eHarmonyPasadena, California: Meet Dr. Neil Clark Warren. He has always been an excellent marriage counselor; failures in marriage bothered him. He decided to look into the broken heart of divorce. He probed and researched 512 couples -- divorce autopsies -- and discovered most of these people married the wrong person. He wrote a book about it and that book was selling well, until Oprah invited him to come on her show. Of course, sales exploded. When his son-in-law challenged him to expand his reach, they took that business to the web and almost lost everything. That was 2001; the dot.coms had become dot.bombs. Go to the key ideas and all the videos... eHarmonyNeil Clark Warren, Founder
300 N. Lake Ave. Visit our web site: http://eharmony.com/
Office: 6267954814
Business Classification: Year Founded: 2000 Turn A Small Idea Into A Big OneHATTIE: The divorce rate in the U.S.A. is over 50 percent. We're all impacted by it. Many of us have been through a divorce. It's not good for anyone. For the couple, for the families, for society and for our businesses. We all lose. We'll take you now inside a company that has decided its goal is to literally change the world for the better. Not a member yet? Learn! Be empowered! Join us! |
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