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Last Update: Sunday February 23, 2020

Key Idea: Give Customers What They Need

Host Hattie Bryant says that this company is succeeding because it helps its customers manage the most important aspect of business and of life. More...  More from Hattie...

Key Question:

A: 

Sell what is primary and that is the relation that everybody shares within that moment.

With a rather simple-but-new technology that attenuates the thoughts of people on the same problem, the same concept, no matter where they are, opens us to wrestle with the wisdom of the ages in new ways. At the core of a sale, at the core of a good business, at the heart of a good marriage, yes even a good government are healthy relations and at the heart of good relations are many agreements.

At one time we were often separated by space and time. No longer true. At one time it was location, location, location; today it is "relations, relations, relations." Living is not about a space and a particular time. It is about the quality of relations.

To launch the business, Nigel landed a huge customer and that sale was based upon an old and nurtured relationship. Mutual respect. A series of agreements.

To grow the business, Nigel and Rosemary needed a CEO. They had been burned over and over again recruiting and investing in sales people and were apprehensive to commit to the big bucks that would be demanded by a skilled top gun. I'm not suggesting that the only person you can hire is a relative. I am suggesting that the only thing that does matter is your ability to have and to build relationships. Money, time, space, everything is a derivative of relationships.

Q: If relations are the primary real, why don't we live our lives that way?

A:
It is hard. The easy thing is to get caught up in time and space and goals and achievement. The hard thing is to build the right relationships that will bring joy and satisfaction. Nigel's "first customer" story is such a perfect example of relationship power. If you treat every person right and deliver on every promise, you can build a business and a life.

Think about it

What do your customers really buy from you?  Could you charge more if you offered a deeper relationship?  How would you do that?  Hint:  Physicians are leaving the managed practice system to open offices of their own so they can spend more time with a patient.

Clip from: Time Technology where Technology Warps Time

Godalming, Surrey, United Kingdom:   Meet the Skeffingtons - Rosemary, her husband, Nigel, and his brother, Peter.  They introduce us to a rather simple technology that brings people from different time zones into the same time and creates a ubiquitous space that everybody shares.  Their business is Time Technology.

What they do is teach and implement collaborative technologies. Though this technology raises some real questions about our perception of time, for them, it is just a fact that literally hundreds of people can be part of an online meeting, working on the same content, though separated by time zones and continents.
 
Time and space are so fundamental most of us just take the two for granted. It just seems like another application of technology, but it is the beginning of a very significant revolution --  at long last long-held beliefs about what is possible within a given space and time is radically changing.

Time Technology (NS)

Nigel Skeffington, Founder

Brook House
Mint Street

44(0)1483 863 000

Visit our web site: http://www.time-technology.co.uk/

Office: 44(0)1483 863 000

Business Classification:
Internet

Year Founded: 1992

Give Customers What They Need

HATTIE (studio): With a rather simple but new technology that attenuates the thoughts of people on the same problem, the same concept, no matter where they are, we wrestle with the wisdom of the ages in new ways. At the core of a sale, at the core of a good business, at the heart of a good marriage, yes, even a good government, are healthy relations. And at the heart of good relations are many agreements. At one time, we were often separated by space and time. No longer true. At one time, it was location, location, location; today it's relations, relations, relations.

Living is not about a space and a particular time. It is about the quality of relations. To launch the business, Nigel landed a huge customer, and that sale was based upon an old and nurtured relationship. Mutual respect. A series of agreements. To grow the business, Nigel and Rosemary needed a CEO. They had been burned over and over again recruiting and investing in salespeople and were apprehensive to commit the big bucks that would be demanded by a skilled top gun. I'm not suggesting that the only person you can hire is a relative. I am suggesting that the only thing that does matter is your ability to have and to build relationships. money, time, space--everything is a derivative of relationships.


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