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Last Update: Thursday July 29, 2021

Key Idea: Do What You Do Best

Nigel Skeffington is a salesman who ended up leading a company which was a the greatest and best use of his time. More...

Key Question:


Spend your time doing what you do best and hire others to fill in where you are weak.

Q: Why did Rosemary take a class in the first place?

A: She was frustrated. Nigel was officially the head of the company but he traveled a great deal to work with far-flung customers. This left Rosemary to run the day-to-day operations. There were on-going problems because many of the 15 employees did not respect Rosemary as the final word.

Q: What were some of the lessons learned from the management course?

A: The course gave her confidence in what she already knew: the company needed a new person at the top of the organization. She also learned that many business owners are like her and Nigel which made her feel better. The graduates of the course still gather on a monthly basis to exchange ideas so the benefits of the experience continue.

As a result of the class, she entered a contest which she said was a useful exercise that made her a better leader.

Learn about other small business owners who are involved in on-going education. Cowgirl Enterprises, FastSigns, and Texas Nameplate.

Think about it

What are you doing that you should stop doing?  Is the company growth stunted because your skills are not being leveraged properly?

Clip from: Time Technology where Technology Warps Time

Godalming, Surrey, United Kingdom:   Meet the Skeffingtons - Rosemary, her husband, Nigel, and his brother, Peter.  They introduce us to a rather simple technology that brings people from different time zones into the same time and creates a ubiquitous space that everybody shares.  Their business is Time Technology.

What they do is teach and implement collaborative technologies. Though this technology raises some real questions about our perception of time, for them, it is just a fact that literally hundreds of people can be part of an online meeting, working on the same content, though separated by time zones and continents.
Time and space are so fundamental most of us just take the two for granted. It just seems like another application of technology, but it is the beginning of a very significant revolution --  at long last long-held beliefs about what is possible within a given space and time is radically changing.

Time Technology Ltd (RS)

Rosemary Skeffington, Founder

Brook House
Mint Street

44(0)1483 863 000

Visit our web site:

Office: 44(0)1483 863 000

Business Classification:

Year Founded: 1992

Do What You Do Best

ROSEMARY: So I became Operations Director. I suppose we had seven or eight people by this stage. And stayed doing that role for the next 3 to 4 years, really, up until we were about 16, I think, or 17 people. I used our local Business Link, who helped me with a managing director's course. You need to educate yourself and also find others ... I'm sure it's been said before, but it's a very lonely job, because you have to keep up the front the whole time.

If the money doesn't come in or if you have a bad month, it's just head up, plow on.

I think the thing that I realized was that my skills were not going to take us forward to where we wanted to go. Nigel's were not of the right making either.

NIGEL: I am an awful manager. My skill set is selling and building relationships with people.

ROSEMARY: If we could free him up from any management duties, then we could get that sales spurt to enable us to grow.

NIGEL: I was constraining the business. I held the business back everywhere. I didn't empower people. I thought I empowered people.

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