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Last Update: Sunday December 17, 2017

Key Idea: Start Simply

The dot bomb period proved to us all that too much money at the start-up provides a false sense of security.  By starting at home and living on savings, Nigel and Rosemary Skeffington built a strong foundation. More...

Key Question:

A: 

Keep overhead low and live on your savings.

Q: Why do so many companies start in the founder's garage or extra bedroom.

A: Because cash is king. Money spent on office expenses can be used in the beginning for product development and marketing. Rosemary tell us about their radio ads with a telephone number that rang under the bed in an extra room!

Frankly, the thought is funny. Think about it. You're listening to the radio and hear an ad about a product that will help you get more done in less time. You jot the number down and when you have a chance, you dial it. The phone rings and Rosemary runs from the kitchen where she is fixing dinner to the bedroom and answers the phone saying, "Time Technology." It's funny and many people would never want to get themselves into that type of work situation. On the other hand, Rosemary and Nigel had a vision and knew they would not be running Time Technology on a shoestring forever.

Their wisdom bore fruit because even when they only had one customer, they were able to make a good living running their own business. Today they own their office building, they own a beautiful home eleven minutes from the office; and with these new collaboration technologies, Rosemary has time to be an executive in her company as well as a Mom.
 

Think about it

Clip from: Time Technology where Technology Warps Time

Godalming, Surrey, United Kingdom:   Meet the Skeffingtons - Rosemary, her husband, Nigel, and his brother, Peter.  They introduce us to a rather simple technology that brings people from different time zones into the same time and creates a ubiquitous space that everybody shares.  Their business is Time Technology.

What they do is teach and implement collaborative technologies. Though this technology raises some real questions about our perception of time, for them, it is just a fact that literally hundreds of people can be part of an online meeting, working on the same content, though separated by time zones and continents.
 
Time and space are so fundamental most of us just take the two for granted. It just seems like another application of technology, but it is the beginning of a very significant revolution --  at long last long-held beliefs about what is possible within a given space and time is radically changing.

Time Technology Ltd (RS)

Rosemary Skeffington, Founder

Brook House
Mint Street

44(0)1483 863 000

Visit our web site: http://www.time-technology.co.uk

Office: 44(0)1483 863 000

Business Classification:
Internet

Year Founded: 1992

Start Simply

ROSIE (ROSEMARY SKEFFINGTON): The business was started in this house.

HATTIE: I went to meet Nigel's wife, Rosemary, at their home just a few minutes away from the center of Godalming.

ROSEMARY: The basic path was that the pond--the basic sort of structure of the garden was there, but--

HATTIE: Their house was designed by architect F.W. Troup and built in 1903. Who wouldn't want to work at home to take in the smells and sites of the lush English countryside and be close to their children.

ROSEMARY: Hi ya.

ROSEMARY'S DAUGHTER: What you up to?

ROSEMARY: Just a letter I've got to get out.

ROSEMARY: Our very earliest marketing activity was a radio ad. We had the hot line, which was actually buried in the back bedroom so that when people rang in, that they couldn't hear the children crying or the dog barking or anything.

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