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Last Update: Wednesday June 23, 2021

Key Idea: Say Yes

Several people talk about their community spirit.  Tere Zubizarreta,  founder of Zubi Advertising   based in Miami, when asked to give money and time to local charities, says, "Yes."   

Key Question:


Say, "yes" when people ask you for help.

Bud Konheim says, "yes" when he is asked to supply an item for a charity auction. He says "yes" so often that Nicole Miller has a special room set aside for its charity work.

Tere Zubizarreta says, "yes" when she is asked to give money and time to local charities. She also came up with a great way to give her clients a Christmas gift that they could truly be proud to receive. Rather than sending gifts to her very wealthy customers, her staff gives a Christmas party for needy children. The customers receive a letter from Tere saying that the money they would have spent on a gift for them was spent making Christmas happy for little ones who might not have received even one present. Gives you goose bumps, doesn't it?

Q: How do you decide what charities to donate to?

A: There’s nothing wrong with being selfish here. You can pick your own charity. You could make a $1,000 contribution and send notices to 10 of your customers saying you had given a $100 gift in their honor. Often the charity is happy and able to send the notices directly. Another inexpensive but meaningful gift is one that advertises your customer. Bricks on donor walls or plaques on the back of refurbished theater seats are very popular. Also, environmental gifts (A tree has been planted…) are very popular.The holidays are a time of giving and what better way to give than to honor your customer and fill a need at the same time.

Think about it

What kinds of gift giving do you do now? What can you do to make it more meaningful and useful?

Clip from: Volunteer! Get out of the Office!

Throughout the USA:  This special episode is a salute to the volunteer work done by the 25 million small business owners.

Over and over we learn why, "Business is not about greed." Although there are plenty of greedy people within business, the very first principle of business is to create something of value; and to do this, we must give more than we receive. 

Small business owners are volunteers, especially in Chambers of Commerce. Chambers are the local torchbearers of good business for every community. They are the foremost advocates for a better future for everyone.

The Chambers recognize and often reward those who do good things within a community. They reinforce the good and they discuss, analyze and attempt to change the bad. Since 1994 we have turned to the Chambers to validate, recommend and guide us with the selection of businesses for each episode of the show. The people within the Chambers know who are the givers and who are the takers.

In this program we learn from many owners why they volunteer.

Go to all the Key Ideas and Videos of this episode...
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Zubi Advertising

Joe Zubizaretta, CEO

355 Alhambra Cir., 10th Fl.
Coral Gables, FL 33134

Visit our web site:

Office: 305-448-9824

Business Classification:

Year Founded: 1976

Say Yes



BUD: What is this?

MARIA: It's a wreath for the Architectural Digest, and this magazine is organizing a charity.

HATTIE: (VO) At Nicole Miller, the New York City fashion house, charity projects have their own room.

BUD: Those are puppies that are being trained for Seeing Eye dogs. So that's good.

HATTIE: (VO) Bud Konheim, Nicole Miller's partner says they never turn down a worthy request to help in their community.

BUD: All right, might as well do it the best way you can now. At least it's red white and blue. Okay.

HATTIE: (VO) Tere Zubizarreta is founder of Miami-based Zubi Advertising. She is a member of the Miami and Hispanic Chambers. She knows how to sell airline tickets, cars, wax, you name it to the men and women who grew up speaking Spanish at home or who call Spanish their first language.

TERE ZUBIZARETTA: My roots are in Cuba, that's my motherland, and the United States is my fatherland, so it's a pretty good combination what I have.

HATTIE: (VO) The walls of Zubi are a testimony to Terry's decades of service to the community.

TIM SWIES: She gives more than she takes, across the board. When I say she gives more than she takes, she gives more to the community, to all the committees not just the Hispanic community, to all the communities than she takes back.

HATTIE: (VO) When we needed help finding the best small businesses in the state of Maine, we turned to many of its Chamber of Commerce executives. Several of them met us at the Damariscotta Library where we came to tape some of their outstanding members.

HATTIE: (VO) Susan and Bill Menz run one of Maine's most celebrated B&Bs. Their Harpswell Inn at Lookout Point treats guests to plenty of good food and fun.

SUSAN MENZ: Here we go. Maine blueberry pancakes.

HATTIE: (VO) As members of their local chamber the leadership is happy to brag. This is Bruce MacMillan.

BRUCE MACMILLAN: Well Hattie we have 700 terrific members in our 15 services communities and we have the privilege of nominating some special small business people to be part of this broadcast. And the people that are with us today are we think examples of our membership. They are skilled in the business that they do. They're successful in making their products available and selling them outside of Maine and they're all examples of good corporate citizenship.

Not a member yet? Learn!  Be empowered! Join us!