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Last Update: Thursday July 29, 2021

Key Idea: Keep Family First

Teresa Zubizarreta learned that the most important communications are with family.

Key Question:


Communicate. Make your business the family business even if no one is involved in it but you. Share your successes and your failures. Keep your family excited about what you are doing and how successful you intend to be. Let them know the sacrificial timetable and what they should expect in the way of results.

Set aside family time. It might just be Sunday afternoon, that may be all you can afford as you start your business, but at least it’s a time that everyone can count on. Family time is sacred time and the set aside must be inviolable. This won’t always be easy but it is necessary. No one hangs around if you keep ignoring them. There’s an old adage that nobody ever put "I wish I had worked harder" on their tombstone. Live a little.

Think about it

What can you do to improve upon your family relations?

Clip from: Zubi Advertising

"Hispanic Business Is Big Business."

Miami:  This story begins back in Cuba in the 1960s, but we pick it up in 1976 when Tere Zubizarreta started an advertising agency that specialized in crafting messages to Hispanic markets. 

She was a very different kind of revolutionary.  Che Guervara would lust to do what Zubi has done.

Today Zubi Advertising is the largest independent buyer of advertising on Univision. Their success is based upon insight that comes from a deep, empathic understanding of people. You will learn that this advertising agency applies science to lights, cameras and plenty of action.  Plus, we look inside Cuba, marriage, and the dynamics of family business.  It is tough stuff.

Zubi Advertising is the largest privately-held, full-service Hispanic agency in the U.S. with offices in Detroit, Los Angeles, Dallas and San Antonio and over 100 employees.   Their work is to champion and empower other people's dreams. And, Tere Zubizarreta did it in rather extraordinary ways. Tere will always be remembered for trying to give the credit for her work to someone else.

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Zubi Advertising

Joe Zubizaretta, CEO

355 Alhambra Cir., 10th Fl.
Coral Gables, FL 33134

Visit our web site:

Office: 305-448-9824

Business Classification:

Year Founded: 1976

Keep Family First

TERESA: On a personal note, after 20 years of marriage, my husband said he wanted to see me, and I gave him an appointment at the office. And he came to tell me that he had had it with me, and he divorced me. And rightly so, because I had a lover, which was Zubi Advertising. Well, we remain very good friends. And during the three-year process of our separation, we actually sat down and talked. Because the problem is that I'm in the communications business, and I was not communicating at home. OK?

HATTIE: To him, right.

TERESA: So we communicated. Long story short, we were remarried three years later on the same day as the first wedding. And our children were the ones we invited to the wedding. And for now, we have been married for 40 years because I tell him those three years were three years of leave of absence without pay. No, but I'm saying is the obstacles don't just come in the business end, but they also come in the personal life. And it's important--we women, we're so used to having to take care of everything, you know. You have to be a mother. You have to be a wife. You have to be, you know, a career person. You have to be a community. And then there comes a point where you have to prioritize. 

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