Key Idea: Take Time To Understand YourselfTeresa Zubizaretta capitalized on the fact that she was a woman in an industry that had been historically dominated by men. She knew being a woman and a Hispanic were assets. More... |
Key Question:A:
One that capitalizes on your natural talents, education and life experience. Q: How can you use who you are to build your business? Think about itWhat is truly unique about you and the product /service you offer? Clip from: Zubi Advertising"Hispanic Business Is Big Business." Miami: This story begins back in Cuba in the 1960s, but we pick it up in 1976 when Tere Zubizarreta started an advertising agency that specialized in crafting messages to Hispanic markets. She was a very different kind of revolutionary. Che Guervara would lust to do what Zubi has done. Today Zubi Advertising is the largest independent buyer of advertising on Univision. Their success is based upon insight that comes from a deep, empathic understanding of people. You will learn that this advertising agency applies science to lights, cameras and plenty of action. Plus, we look inside Cuba, marriage, and the dynamics of family business. It is tough stuff. Go to all the Key Ideas & Video... Zubi AdvertisingJoe Zubizaretta, CEO
355 Alhambra Cir., 10th Fl. Visit our web site: http://zubiad.com
Office: 305-448-9824
Business Classification: Year Founded: 1976 Take Time To Understand YourselfTERESA: I'm a Cuban. I know the culture of the Hispanic world. I have traveled extensively. So I know all the little idiosyncrasies of the various countries that make up this entire Hispanic world. So I said, `These are assets. These are not weaknesses.' These are my assets. This is how I'm going to make it. Not a member yet? Learn! Be empowered! Join us! |
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